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GPT

2 use cases using this technology

2published use cases
2industries
1countries on record
Agentic AI
top AI capability

Evidence mix: High 2 · Medium 0 · Low 0 — bands are computed from each record's evidence signals.

Industry
Country

2 use cases

Media & EntertainmentRecommendation & PersonalizationGenerative AIConversational AIAgentic AI

How Schibsted is using AI to boost efficiency for their newsrooms and their readers

Schibsted Media (Norway) uses generative AI across its newsrooms via several tools: a suggested-stories feature at VG that maintains an 85% thumbs-up ratio comparable to lead stories; Videofy, an in-house service that generates 20-second news videos instantly from published articles, integrated into its Content Management System; and ARIA, an AI framework of specialised agents that lets staff query real-time compiled data through platforms like Slack. Journalists also use an AI toolbox, built by a journalist rather than the AI team, to generate potential questions and answers around articles using models including Claude and GPT.

Schibsted· NorwayVideofy · ARIA · Claude +3