MediaMarktSaturn's MyBuddy voice AI agent empowers retail store associates
MediaMarktSaturn· GermanyAzure OpenAIMediaMarktSaturn, one of Europe's leading electronics retailers, developed MyBuddy, a multi-language, real-time, voice-enabled in-ear AI agent built on Azure OpenAI in partnership with Accenture and Avanade. It lets store associates in Germany ask questions by voice and get instant, context-aware answers on product specs, warranty information and recommendations pulled from structured product databases and inventory systems in real time, without interrupting customer conversations or needing to type or look at a screen.
Overview
MediaMarktSaturn, one of Europe's leading electronics retailers, developed MyBuddy, a multi-language, real-time, voice-enabled in-ear AI agent built on Azure OpenAI in partnership with Accenture and Avanade. It lets store associates in Germany ask questions by voice and get instant, context-aware answers on product specs, warranty information and recommendations pulled from structured product databases and inventory systems in real time, without interrupting customer conversations or needing to type or look at a screen.
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Inspect the highlighted sourceThe challenge
With the sheer volume of products, a constantly evolving catalog, and shifting customer expectations, MediaMarktSaturn's store associates needed an immediate way to access product information without interrupting customer conversations.
The solution
MediaMarktSaturn developed MyBuddy, a multi-language, real-time, voice-enabled AI agent worn in-ear by store associates, built on Microsoft Azure OpenAI and integrated with structured product databases, support content and inventory systems, developed in collaboration with Accenture, Avanade and Microsoft.
Reported business value
By leveraging Azure OpenAI, MyBuddy enables retail conversations that feel more natural and confident, driving better outcomes in-store.
Sources
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