Omoda's generative AI stylist lifts conversion rate 2.5x for online fashion shoppers
Dutch fashion retailer Omoda built AI stylist, a virtual shopping assistant powered by Google Cloud's Gemini Pro 1.5 model with Vertex AI Multimodal Embeddings and Vector Search. AI stylist holds natural-language conversations with customers, understands their needs, and builds complete outfits combining clothing, shoes, and accessories rather than just matching similar products, with an Intelligent Brand Matching feature that factors in brand affinities. Customers who use AI stylist convert at a rate 2.5 times higher than average, and the tool also improves inventory management through better trend anticipation.
Overview
Dutch fashion retailer Omoda built AI stylist, a virtual shopping assistant powered by Google Cloud's Gemini Pro 1.5 model with Vertex AI Multimodal Embeddings and Vector Search. AI stylist holds natural-language conversations with customers, understands their needs, and builds complete outfits combining clothing, shoes, and accessories rather than just matching similar products, with an Intelligent Brand Matching feature that factors in brand affinities. Customers who use AI stylist convert at a rate 2.5 times higher than average, and the tool also improves inventory management through better trend anticipation.
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Inspect the highlighted sourceThe challenge
Omoda wanted to move beyond standard product recommendations to create an immersive, personalized shopping experience akin to an in-store stylist, helping online customers assemble complete outfits rather than just find similar items.
The solution
Omoda built AI stylist, a virtual assistant powered by Google Cloud's Gemini Pro 1.5 model and enhanced with Vertex AI Multimodal Embeddings and Vector Search. It holds natural-language conversations with customers, understands their needs, and builds complete outfits combining clothing, shoes and accessories, with an Intelligent Brand Matching feature that factors in brand affinities. The service was built with Google Cloud partner Rappit, which had earlier modernized Omoda's applications and centralized its data on BigQuery.
Reported business value
Initial feedback shows AI stylist users convert at a rate 2.5 times higher than average, and the tool also supports finer inventory management through better anticipation of fashion trends.
Sources
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