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Title
MediaMarktSaturn's MyBuddy voice AI agent empowers retail store associates
…he point of purchase In collaboration with Microsoft and Accenture and Avanade, MediaMarktSaturn developed MyBuddy, a multi-language, real-time, voice-enabled AI agent that employees wear in-ear. This allows store associates to have a conversation with a customer while seaml…
Description
MediaMarktSaturn, one of Europe's leading electronics retailers, developed MyBuddy, a multi-language, real-time, voice-enabled in-ear AI agent built on Azure OpenAI in partnership with Accenture and Avanade. It lets store associates in Germany ask questions by voice and get instant, context-aware answers on product specs, warranty information and recommendations pulled from structured product databases and inventory systems in real time, without interrupting customer conversations or needing to type or look at a screen.
…ngs integration capabilities with MediaMarktSaturn’s existing systems, ensuring MyBuddy can draw on structured product databases, support content, and inventory systems in real time. These capabilities make it possible for employees to retrieve up-to-date and c…
Company
MediaMarktSaturn
…ool that transforms how businesses serve their customers. Discover more details CUSTOMER MediaMarktSaturn PARTNER Avanade PRODUCTS Azure OpenAI SERVICES AND SUPPORT ORGANIZATION SIZE 10…
Country
Germany
…PRODUCTS Azure OpenAI SERVICES AND SUPPORT ORGANIZATION SIZE 10,000+ employees COUNTRY/REGION Germany BUSINESS NEED Artificial Intelligence INDUSTRY Retail and Consumer Goods Share…
Industry
Retail
…10,000+ employees COUNTRY/REGION Germany BUSINESS NEED Artificial Intelligence INDUSTRY Retail and Consumer Goods Share the story Explore related stories /h2> "> Explore related stories Stories…
Problem
With the sheer volume of products, a constantly evolving catalog, and shifting customer expectations, MediaMarktSaturn's store associates needed an immediate way to access product information without interrupting customer conversations.
…tantly evolving catalog, and shifting customer expectations, MediaMarktSaturn’s store associates needed an immediate way to access product information without interrupting customer conversations. MediaMarktSaturn developed MyBuddy, a multi-language, real-time, voice-enabled…
Solution
MediaMarktSaturn developed MyBuddy, a multi-language, real-time, voice-enabled AI agent worn in-ear by store associates, built on Microsoft Azure OpenAI and integrated with structured product databases, support content and inventory systems, developed in collaboration with Accenture, Avanade and Microsoft.
…Services & Solutions, CX and Care, MediaMarktSaturn AI at the point of purchase In collaboration with Microsoft and Accenture and Avanade, MediaMarktSaturn developed MyBuddy, a multi-language, real-time, voice-enabled AI agent that employees wear in-ear…
Technology
Azure OpenAI
…heir customers. Discover more details CUSTOMER MediaMarktSaturn PARTNER Avanade PRODUCTS Azure OpenAI SERVICES AND SUPPORT ORGANIZATION SIZE 10,000+ employees COUNTRY/REGION Germany…
Deployment model
Cloud
…said Felix Meyner, Platform Owner, Customer and Marketing at MediaMarktSaturn. The technology at the heart of MyBuddy is powered by Microsoft Azure OpenAI, which provides secure access to advanced generative AI models through the cloud. Microsoft also brings integration capabilities with MediaMarktSaturn’s existing…
Use case type
Conversational assistant
…n with Microsoft and Accenture and Avanade, MediaMarktSaturn developed MyBuddy, a multi-language, real-time, voice-enabled AI agent that employees wear in-ear. This allows store associates to have a conversation with a customer while seam…
Business functions
Customer Service & Support
…need to turn away from conversations or search for printed materials. Instead, they simply ask MyBuddy to compare features, check warranty information, or recommend the best fit for a customer’s budget—delivering real-time answers, right in the moment. “We are constantly looking for new technologies and great partners to create u…
Headline outcome
…with a customer while seamlessly interacting with a cutting-edge AI assistant. By leveraging Azure OpenAI, MyBuddy now enables retail conversations that feel more natural and confident—ultimately driving better outcomes in-store. READ THE STORY MediaMarktSaturn, renowned as one of Europe’s leading electronic…
Business value
By leveraging Azure OpenAI, MyBuddy enables retail conversations that feel more natural and confident, driving better outcomes in-store.
…with a customer while seamlessly interacting with a cutting-edge AI assistant. By leveraging Azure OpenAI, MyBuddy now enables retail conversations that feel more natural and confident—ultimately driving better outcomes in-store. READ THE STORY MediaMarktSaturn, renowned as one of Europe’s leading electronic…
AI capabilities
Conversational AI, Generative AI
…said Felix Meyner, Platform Owner, Customer and Marketing at MediaMarktSaturn. The technology at the heart of MyBuddy is powered by Microsoft Azure OpenAI, which provides secure access to advanced generative AI models through the cloud. Microsoft also brings integration capabilities with MediaMarktSaturn’s existing…
Deployment options
cloud
…said Felix Meyner, Platform Owner, Customer and Marketing at MediaMarktSaturn. The technology at the heart of MyBuddy is powered by Microsoft Azure OpenAI, which provides secure access to advanced generative AI models through the cloud. Microsoft also brings integration capabilities with MediaMarktSaturn’s existing…
