Legrand's Gaia and Elia AI tools cut product data generation time by 60%
Legrand, a French electrical and digital building infrastructure manufacturer with 300,000+ products across 90 countries, co-developed two generative AI tools with Artefact using Azure OpenAI Service, Azure AI Search and Azure Data Lake Storage: Gaia, which generates and localizes product descriptions, and Elia, an AI chatbot that gives sales and customer service teams fast, accurate product information. Gaia cut product data generation time by 60% (with 82% of marketing managers preferring its output in A/B testing), and Elia saves an estimated 20 minutes per sales rep or customer advisor per day.
Overview
Legrand, a French electrical and digital building infrastructure manufacturer with 300,000+ products across 90 countries, co-developed two generative AI tools with Artefact using Azure OpenAI Service, Azure AI Search and Azure Data Lake Storage: Gaia, which generates and localizes product descriptions, and Elia, an AI chatbot that gives sales and customer service teams fast, accurate product information. Gaia cut product data generation time by 60% (with 82% of marketing managers preferring its output in A/B testing), and Elia saves an estimated 20 minutes per sales rep or customer advisor per day.
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Inspect the highlighted sourceThe challenge
With more than 300,000 products across 90 countries, Legrand struggled to keep product information accurate, up-to-date, and translated into dozens of languages for customers worldwide.
The solution
Legrand collaborated with Artefact to co-develop Gaia and Elia using Azure OpenAI Service, Azure AI Search, and Azure Data Lake Storage within Microsoft Cloud for Manufacturing; Gaia generates and localizes product descriptions while Elia is an AI chatbot giving sales and customer service teams fast access to accurate product information.
Reported business value
Gaia cut the time spent generating product data by 60%, with 82% of marketing managers preferring its AI-generated descriptions in A/B testing, while Elia saves an estimated 20 minutes per day for each sales rep and customer advisor.
Sources
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