{"slug":"legrand-s-gaia-and-elia-ai-tools-cut-product-data-generation-time-by-60","url":"https://findausecase.com/use-cases/legrand-s-gaia-and-elia-ai-tools-cut-product-data-generation-time-by-60","title":"Legrand's Gaia and Elia AI tools cut product data generation time by 60%","description":"Legrand, a French electrical and digital building infrastructure manufacturer with 300,000+ products across 90 countries, co-developed two generative AI tools with Artefact using Azure OpenAI Service, Azure AI Search and Azure Data Lake Storage: Gaia, which generates and localizes product descriptions, and Elia, an AI chatbot that gives sales and customer service teams fast, accurate product information. Gaia cut product data generation time by 60% (with 82% of marketing managers preferring its output in A/B testing), and Elia saves an estimated 20 minutes per sales rep or customer advisor per day.","company":"Legrand","industry":"Manufacturing","country":"France","aiCapabilities":["Generative AI","Conversational AI"],"technology":["Azure OpenAI Service","Azure AI Search","Azure Data Lake Storage","Microsoft Cloud for Manufacturing"],"deployment":"Public Cloud","problemStatement":"With more than 300,000 products across 90 countries, Legrand struggled to keep product information accurate, up-to-date, and translated into dozens of languages for customers worldwide.","solutionApproach":"Legrand collaborated with Artefact to co-develop Gaia and Elia using Azure OpenAI Service, Azure AI Search, and Azure Data Lake Storage within Microsoft Cloud for Manufacturing; Gaia generates and localizes product descriptions while Elia is an AI chatbot giving sales and customer service teams fast access to accurate product information.","businessValue":"Gaia cut the time spent generating product data by 60%, with 82% of marketing managers preferring its AI-generated descriptions in A/B testing, while Elia saves an estimated 20 minutes per day for each sales rep and customer advisor.","evidence":{"band":"high"},"sourceUrl":"https://www.microsoft.com/en/customers/story/19697-legrand-azure-cloud-services","dates":{"publishedAt":"2026-09-26T05:45:37.464Z","publishedAtSource":"pipeline","updatedAt":"2026-09-26T05:45:37.464Z"},"license":"Open for reading and citing with a link to https://findausecase.com/use-cases/legrand-s-gaia-and-elia-ai-tools-cut-product-data-generation-time-by-60. Bulk republication requires permission."}