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Title
Legrand's Gaia and Elia AI tools cut product data generation time by 60%
…as dramatically reduced the time spent creating and localizing product content. Gaia cut the time spent generating product data by 60%, and in A/B testing, 82% of Legrand’s marketing managers preferred Gaia’s AI-ge…
Description
Legrand, a French electrical and digital building infrastructure manufacturer with 300,000+ products across 90 countries, co-developed two generative AI tools with Artefact using Azure OpenAI Service, Azure AI Search and Azure Data Lake Storage: Gaia, which generates and localizes product descriptions, and Elia, an AI chatbot that gives sales and customer service teams fast, accurate product information. Gaia cut product data generation time by 60% (with 82% of marketing managers preferring its output in A/B testing), and Elia saves an estimated 20 minutes per sales rep or customer advisor per day.
…by delivering essential products, from lighting controls to wiring devices. But with more than 300,000 products across 90 countries, keeping product information accurate, up-to-date, and globally relevant is a monumental challenge. Managing this vast array of products is no small feat. Product information mus…
Company
Legrand
…cebook , Instagram , LinkedIn , X/Twitter , and YouTube . Discover more details CUSTOMER Legrand PARTNER Artefact PRODUCTS Azure OpenAI Service Azure Cloud Services Azure Data…
Country
France
…torage Azure AI Search SERVICES AND SUPPORT ORGANIZATION SIZE 10,000+ employees COUNTRY France BUSINESS NEED Artificial Intelligence INDUSTRY Industrials and Manufacturing Sh…
Industry
Manufacturing
…ION SIZE 10,000+ employees COUNTRY France BUSINESS NEED Artificial Intelligence INDUSTRY Industrials and Manufacturing Share the story Explore related stories /h2> "> Explore related stories Stories…
Problem
With more than 300,000 products across 90 countries, Legrand struggled to keep product information accurate, up-to-date, and translated into dozens of languages for customers worldwide.
…by delivering essential products, from lighting controls to wiring devices. But with more than 300,000 products across 90 countries, keeping product information accurate, up-to-date, and globally relevant is a monumental challenge. Managing this vast array of products is no small feat. Product information mus…
Solution
Legrand collaborated with Artefact to co-develop Gaia and Elia using Azure OpenAI Service, Azure AI Search, and Azure Data Lake Storage within Microsoft Cloud for Manufacturing; Gaia generates and localizes product descriptions while Elia is an AI chatbot giving sales and customer service teams fast access to accurate product information.
…elevant data.” AI-powered tools to transform operations To meet this challenge, Legrand collaborated with Artefact’s AI and data specialists to co-develop two powerful tools—Gaia and Elia—developed with Azure OpenAI Service , Azure AI Search , and Azure Data Lake Sto…
Technology
Azure OpenAI Service, Azure AI Search, Azure Data Lake Storage, Microsoft Cloud for Manufacturing
…Twitter , and YouTube . Discover more details CUSTOMER Legrand PARTNER Artefact PRODUCTS Azure OpenAI Service Azure Cloud Services Azure Data Lake Storage Azure AI Search SERVICES AND SUPPORT ORGANIZATION SIZE 10,000+ employees COUNTRY France BUSINES…
Deployment model
Cloud
…tefact’s AI and data specialists to co-develop two powerful tools—Gaia and Elia—developed with Azure OpenAI Service , Azure AI Search , and Azure Data Lake Storage , within Microsoft Cloud for Manufacturing . Microsoft technology was the right choice for Legrand because it offered seam…
Use case type
Content generation
…great. The answers are precise, brief, and explanatory.” On the marketing side, Gaia is helping Legrand’s teams generate accurate, localized product descriptions. This personalization ensures that whether the product is presented in Europe,…
Headline outcome
…as dramatically reduced the time spent creating and localizing product content. Gaia cut the time spent generating product data by 60%, and in A/B testing, 82% of Legrand’s marketing managers preferred Gaia’s AI-ge…
Business value
Gaia cut the time spent generating product data by 60%, with 82% of marketing managers preferring its AI-generated descriptions in A/B testing, while Elia saves an estimated 20 minutes per day for each sales rep and customer advisor.
…ng product content. Gaia cut the time spent generating product data by 60%, and in A/B testing, 82% of Legrand’s marketing managers preferred Gaia’s AI-generated descriptions over manually created ones. Elia has also significantly improved the efficiency of customer service and sa…
…duct information and enhancing the quality and speed of customer interactions. “We estimate that around 20 minutes are saved per sales rep and customer advisor in their day-to-day activities, just because it’s easier to find the information,” says Christophe Sirieix,AI…
AI capabilities
Generative AI, Conversational AI
Legrand and Azure OpenAI Service: Powering smarter solutions with AI-driven tools | Microsoft Customer Stories This is the Trace Id: 4be3833bd230fbe61a5f545417f2…
Deployment options
cloud
…tefact’s AI and data specialists to co-develop two powerful tools—Gaia and Elia—developed with Azure OpenAI Service , Azure AI Search , and Azure Data Lake Storage , within Microsoft Cloud for Manufacturing . Microsoft technology was the right choice for Legrand because it offered seam…
