G-STAR builds Maia, a multilingual Azure OpenAI assistant in Microsoft Teams, to handle IT support requests
G-STAR· NetherlandsAzure OpenAI · Microsoft Foundry · Microsoft Teams
Dutch denim brand G-STAR built Maia with partner CloudNation on Azure OpenAI and Microsoft Foundry, within its own Azure tenant and integrated with Teams, SharePoint and its IT ticket system. Available 24/7 in six languages; the page gives projections (IT tickets reduced by up to 40%) and targets (200 to 500 active users, resolution accuracy 60% to 85%) rather than measured results.
Overview
Dutch denim brand G-STAR built Maia with partner CloudNation on Azure OpenAI and Microsoft Foundry, within its own Azure tenant and integrated with Teams, SharePoint and its IT ticket system. Available 24/7 in six languages; the page gives projections (IT tickets reduced by up to 40%) and targets (200 to 500 active users, resolution accuracy 60% to 85%) rather than measured results.
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Inspect the highlighted sourceThe challenge
G-STAR's IT teams handled a high volume of routine and sometimes unclear, multilingual requests that slowed down workflows and made finding answers challenging for its 450 retail and 550 corporate employees.
The solution
G-STAR built Maia, an AI assistant powered by Azure OpenAI and Microsoft Foundry, with partner CloudNation. It is built in G-STAR's own Azure tenant, integrated with Microsoft Teams, SharePoint and the IT ticket system, and is available 24/7 in six languages.
Reported business value
These are projections and targets, not measured results: the source says Maia could reduce IT tickets by up to 40%, and G-STAR aims to scale from 200 to 500 active users, keep engagement near 80% and improve resolution accuracy from 60% to 85% within six months. Early reactions are described as positive.
Sources
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This record was researched and written with AI assistance, and its claims were checked against the sources above. (EU AI Act art. 50 transparency notice.)
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