{"slug":"g-star-builds-maia-a-multilingual-azure-openai-assistant-in-microsoft-teams-to-handle-it-support-requests","url":"https://findausecase.com/use-cases/g-star-builds-maia-a-multilingual-azure-openai-assistant-in-microsoft-teams-to-handle-it-support-requests","title":"G-STAR builds Maia, a multilingual Azure OpenAI assistant in Microsoft Teams, to handle IT support requests","description":"Dutch denim brand G-STAR built Maia with partner CloudNation on Azure OpenAI and Microsoft Foundry, within its own Azure tenant and integrated with Teams, SharePoint and its IT ticket system. Available 24/7 in six languages; the page gives projections (IT tickets reduced by up to 40%) and targets (200 to 500 active users, resolution accuracy 60% to 85%) rather than measured results.","company":"G-STAR","industry":"Retail","country":"Netherlands","aiCapabilities":["Generative AI","Conversational AI"],"technology":["Azure OpenAI","Microsoft Foundry","Microsoft Teams"],"deployment":"Unknown","problemStatement":"G-STAR's IT teams handled a high volume of routine and sometimes unclear, multilingual requests that slowed down workflows and made finding answers challenging for its 450 retail and 550 corporate employees.","solutionApproach":"G-STAR built Maia, an AI assistant powered by Azure OpenAI and Microsoft Foundry, with partner CloudNation. It is built in G-STAR's own Azure tenant, integrated with Microsoft Teams, SharePoint and the IT ticket system, and is available 24/7 in six languages.","businessValue":"These are projections and targets, not measured results: the source says Maia could reduce IT tickets by up to 40%, and G-STAR aims to scale from 200 to 500 active users, keep engagement near 80% and improve resolution accuracy from 60% to 85% within six months. Early reactions are described as positive.","evidence":{"band":"high"},"sourceUrl":"https://www.microsoft.com/en/customers/story/25747-g-star-azure","dates":{"publishedAt":"2026-10-15T05:46:37.538Z","publishedAtSource":"pipeline","updatedAt":"2026-10-15T05:46:37.538Z"},"license":"Open for reading and citing with a link to https://findausecase.com/use-cases/g-star-builds-maia-a-multilingual-azure-openai-assistant-in-microsoft-teams-to-handle-it-support-requests. Bulk republication requires permission."}