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SRF (SRG SSR)· SwitzerlandDatabricks · Delta Lake · Unity Catalog
SRF (Swiss public broadcaster SRG SSR) built a Databricks Data + AI Platform to unify 200GB of daily data from 1.3 million unique users, powering ML-driven content recommendations, executive dashboards and a natural-language Genie assistant, with some workflows running up to 70x faster.
Overview
SRF (Swiss public broadcaster SRG SSR) built a Databricks Data + AI Platform to unify 200GB of daily data from 1.3 million unique users, powering ML-driven content recommendations, executive dashboards and a natural-language Genie assistant, with some workflows running up to 70x faster.
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Inspect the highlighted sourceThe challenge
Without a unified data infrastructure, cross-team collaboration was challenging, custom KPIs were difficult to implement, and daily ingestion of 200GB of data from 1.3 million unique users proved unwieldy.
The solution
With Databricks, SRF built a scalable, cloud-native platform using Delta Lake for reliable data pipelines with a medallion architecture (Bronze, Silver, Gold layers), Unity Catalog for centralized access control and data governance, and Databricks Workflows to automate and secure ETL processes, replacing Azure Data Factory. SRF is also exploring AI/BI Genie, the platform's AI-powered assistant, so nontechnical users can ask natural language questions of their data.
Reported business value
The broadcaster has boosted developer productivity and data transparency, with data processing times accelerating dramatically — up to 70x faster in some workflows — enabling quicker time to insight for both operational teams and executive decision-makers.
Sources
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This record was researched and written with AI assistance, and its claims were checked against the sources above. (EU AI Act art. 50 transparency notice.)
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