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Title
Empowering trusted public service media with data-driven intelligence
…et a Demo Login Contact Us Try Databricks Customer Stories / SRF CUSTOMER STORY Empowering trusted public service media with data-driven intelligence SRF leverages Databricks to engage Swiss citizens with relevant media 90 billio…
Company
SRF (SRG SSR)
…insights 200GB Of data ingested and processed each day 1.3M Unique users daily SRG SSR is Switzerland’s public service media organization, providing independent information, education and entertainment, operating thro…
Description
SRF (Swiss public broadcaster SRG SSR) built a Databricks Data + AI Platform to unify 200GB of daily data from 1.3 million unique users, powering ML-driven content recommendations, executive dashboards and a natural-language Genie assistant, with some workflows running up to 70x faster.
…team collaboration was challenging, custom KPIs were difficult to implement and daily ingestion of 200GB from 1.3 million unique users proved unwieldy. With Databricks, SRF built a scalable, cloud-native platform that now powers e…
…ent and daily ingestion of 200GB from 1.3 million unique users proved unwieldy. With Databricks, SRF built a scalable, cloud-native platform that now powers everything from machine learning–driven content recommendations to executive dashboards. The broadcaster has boosted developer productivity and data transparency by mak…
…ssing and better data quality monitoring, DLT is already laying the groundwork. SRF is also exploring AI/BI Genie, the platform’s AI-powered assistant for querying and dashboarding. This is particularly valuable for nontechnical users like product managers and…
…e workflow gains for SRF. Data processing times have accelerated dramatically — up to 70x faster in some workflows — enabling quicker time to insight for both operational teams and executive dec…
Problem
Without a unified data infrastructure, cross-team collaboration was challenging, custom KPIs were difficult to implement, and daily ingestion of 200GB of data from 1.3 million unique users proved unwieldy.
…avior, personalize content and align editorial strategy with audience insights. Without a unified data infrastructure, cross-team collaboration was challenging, custom KPIs were difficult to implement and daily ingestion of 200GB from 1.3 million unique users proved unwieldy. With Databricks, SRF built a scalable, cloud-native platform that now powers ev…
Solution
With Databricks, SRF built a scalable, cloud-native platform using Delta Lake for reliable data pipelines with a medallion architecture (Bronze, Silver, Gold layers), Unity Catalog for centralized access control and data governance, and Databricks Workflows to automate and secure ETL processes, replacing Azure Data Factory. SRF is also exploring AI/BI Genie, the platform's AI-powered assistant, so nontechnical users can ask natural language questions of their data.
…on logs and streaming content data to structured editorial performance metrics. At the core of their platform lies Delta Lake, which SRF uses to power reliable data pipelines for downstream batch analytics at scale. This enabled the team to implement a medallion architecture, progressively stru…
…ional out-of-the-box tools.” To further support collaboration and transparency, SRF adopted Unity Catalog, providing centralized access control and data governance. This was a game changer for teams across departments that needed visibility int…
…never had before. Other tools we use are more like a black box.” Operationally, Databricks Workflows features enabled SRF to automate and secure their extract, transform, load (ETL) processes, replacing previous reliance on Azure Data Factory. This transition led to faster deployment cycles and simplified infrastructure m…
…ssing and better data quality monitoring, DLT is already laying the groundwork. SRF is also exploring AI/BI Genie, the platform’s AI-powered assistant for querying and dashboarding. This is particularly valuable for nontechnical users like product managers and…
Business value
The broadcaster has boosted developer productivity and data transparency, with data processing times accelerating dramatically — up to 70x faster in some workflows — enabling quicker time to insight for both operational teams and executive decision-makers.
…, such as Asset Bundles and DLT, has yielded measurable workflow gains for SRF. Data processing times have accelerated dramatically — up to 70x faster in some workflows — enabling quicker time to insight for both operational teams and executive decision-makers. The ability to deliver insights faster has increased stakeholder confidence and…
Headline outcome
…e workflow gains for SRF. Data processing times have accelerated dramatically — up to 70x faster in some workflows — enabling quicker time to insight for both operational teams and executive dec…
Industry
Media & Entertainment
…also meaningfully informed by the audiences it serves. Share this post Details Industry : Media & Entertainment Use Case : Data Warehousing Cloud : Azure Product : Delta Lake , Spark Declarat…
Technology
Databricks, Delta Lake, Unity Catalog
…ails Industry : Media & Entertainment Use Case : Data Warehousing Cloud : Azure Product : Delta Lake , Spark Declarative Pipelines , Lakeflow Jobs , Unity Catalog Ready to get started? Try Databricks for free Learn more about our product Talk…
Use case type
Personalisation
…eatures like push notifications to assessing how users navigate the mobile app. Machine learning–driven personalization models recommend videos tailored to user behavior. Meanwhile, trending content aggregation features surface what’s most watched or…
AI capabilities
Recommendation & Personalization, Conversational AI
…s dashboards and reports for management, but also more advanced analytics, like algorithms for personalization and recommendations — similar to how Netflix works — to provide what is relevant for each user.” By centralizing and analyzing this data, SRF can align content performance wi…
Deployment model
Cloud
…ent and daily ingestion of 200GB from 1.3 million unique users proved unwieldy. With Databricks, SRF built a scalable, cloud-native platform that now powers everything from machine learning–driven content recommendations…
Deployment options
cloud
…ent and daily ingestion of 200GB from 1.3 million unique users proved unwieldy. With Databricks, SRF built a scalable, cloud-native platform that now powers everything from machine learning–driven content recommendations…
Country
Switzerland
…insights 200GB Of data ingested and processed each day 1.3M Unique users daily SRG SSR is Switzerland’s public service media organization, providing independent information, education and entertainment, operating thro…
