Süddeutsche Zeitung: Lokalinformationen per WhatsApp
Süddeutsche Zeitung· GermanySüddeutsche Zeitung (SZ) launched WhatsApp channels for districts around Munich, offering free local news, event information and regional updates. Content comes from SZ's local newsrooms and is supplemented by automatically generated information produced in cooperation with Berlin media startup Beat Squares, which uses AI to process data from publicly accessible sources. All contributions are editorially reviewed before publication. More than 4,000 users subscribed within the first three days.
Overview
Süddeutsche Zeitung (SZ) launched WhatsApp channels for districts around Munich, offering free local news, event information and regional updates. Content comes from SZ's local newsrooms and is supplemented by automatically generated information produced in cooperation with Berlin media startup Beat Squares, which uses AI to process data from publicly accessible sources. All contributions are editorially reviewed before publication. More than 4,000 users subscribed within the first three days.
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Inspect the highlighted sourceThe challenge
Süddeutsche Zeitung sought to strengthen local journalism and expand its regional reach for districts around Munich.
The solution
SZ launched free WhatsApp channels for the districts of München, Dachau, Ebersberg, Erding, Freising, Fürstenfeldbruck, Starnberg and Bad Tölz-Wolfratshausen, combining reporting from SZ's local newsrooms with automatically generated information produced in cooperation with Berlin media startup Beat Squares, which uses AI to process data from publicly accessible sources. All contributions are editorially reviewed before publication.
Reported business value
More than 4,000 users subscribed to the new WhatsApp channels within the first three days.
Sources
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