Empowering marketers with next-gen customer intelligence
AcxiomDatabricks Data + AI Platform · Delta Lake · Delta Sharing
Acxiom used the Databricks Data + AI Platform to securely unify customer data for analytics, giving clients the ability to create customer-centric insights, improving marketing conversions and revenue. The platform delivered around 30% faster time-to-market of actionable customer insights and about 15% reduction in operational costs.
Overview
Acxiom used the Databricks Data + AI Platform to securely unify customer data for analytics, giving clients the ability to create customer-centric insights, improving marketing conversions and revenue. The platform delivered around 30% faster time-to-market of actionable customer insights and about 15% reduction in operational costs.
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