SherloQ's AI-powered marketing platform lifts an HVAC company's sales 98% by surfacing real customer search language
SherloQ built an 'AI Smart Core' using IBM Watson Natural Language Understanding and Natural Language Classifier services to analyze calls, chats, texts, and email transcripts in real time, capturing first-party customer search language that major ad platforms strip out. For HVAC company Hurley & David Inc., SherloQ's AI revealed customers were searching for terms like 'A/C for small attic space' rather than the industry term 'mini-split'; after the company's ad agency rewrote landing pages and ads using this AI-derived language, sales rose from about USD 105,000 to more than USD 208,000 in three months, a 98% increase driven mainly by organic search. For the Law Offices of Mark E. Salomone, adopting the SherloQ AI solution raised the firm's click-to-lead conversion rate from an already above-average baseline to 28.92% within a month, reaching a peak of 46.75% by November 2019 against an industry average of 6.98%.
Overview
SherloQ built an 'AI Smart Core' using IBM Watson Natural Language Understanding and Natural Language Classifier services to analyze calls, chats, texts, and email transcripts in real time, capturing first-party customer search language that major ad platforms strip out. For HVAC company Hurley & David Inc., SherloQ's AI revealed customers were searching for terms like 'A/C for small attic space' rather than the industry term 'mini-split'; after the company's ad agency rewrote landing pages and ads using this AI-derived language, sales rose from about USD 105,000 to more than USD 208,000 in three months, a 98% increase driven mainly by organic search. For the Law Offices of Mark E. Salomone, adopting the SherloQ AI solution raised the firm's click-to-lead conversion rate from an already above-average baseline to 28.92% within a month, reaching a peak of 46.75% by November 2019 against an industry average of 6.98%.
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Inspect the highlighted sourceThe challenge
Websites don't generate their own intelligence, and major ad platforms like Google and Facebook keep critical search-term data hidden from the companies that should own it, leaving businesses without visibility into how customers actually search for their products.
The solution
SherloQ built an 'AI Smart Core' into existing websites using IBM Watson Machine Learning, IBM Watson Studio (including its AutoAI feature), IBM Watson Natural Language Understanding, and IBM Watson Natural Language Classifier to analyze calls, chats, texts and email transcripts in real time, scoring leads with an Ad Rank score and letting users refine models with a swipe-left/swipe-right training feature.
Reported business value
For HVAC company Hurley & David Inc., AI-revealed search language led to rewritten landing pages and ads, lifting sales from about USD 105,000 to more than USD 208,000 in three months, a 98% increase driven mainly by organic search; the Law Offices of Mark E. Salomone raised its click-to-lead conversion rate to 28.92% within a month of adoption and peaked at 46.75%, against an industry average of 6.98%.
Sources
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