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Title
Empowering marketers with next-gen customer intelligence
…a Demo Login Contact Us Try Databricks Customer Stories / Acxiom CUSTOMER STORY Empowering marketers with next-gen customer intelligence ~30% faster time-to-market of actionable customer insights ~15% reduction in op…
Description
Acxiom used the Databricks Data + AI Platform to securely unify customer data for analytics, giving clients the ability to create customer-centric insights, improving marketing conversions and revenue. The platform delivered around 30% faster time-to-market of actionable customer insights and about 15% reduction in operational costs.
…astructure that can support their clients’ data-driven strategies is paramount. With Databricks Data + AI Platform, Acxiom has been able to securely unify customer data for analytics. The result? The company’s clients now have the ability to efficiently create cu…
Company
Acxiom
…e-to-market of actionable customer insights ~15% reduction in operational costs Acxiom, a customer intelligence company, is focused on helping brands optimize marketing efforts to enable better customer experiences. As a trusted advisor to some of the largest brands in the world, Acxiom knows t…
Industry
Marketing
…he benefits by achieving greater customer experiences." Share this post Details Industry : Marketing , Technology and Software Cloud : AWS Product : Agent Bricks , Delta Lake Ready to get started? Try Datab…
Technology
Databricks Data + AI Platform, Delta Lake, Delta Sharing
…7;s not. And as those stakeholders continue to explore the Databricks platform, capabilities like Delta Sharing will further facilitate the secure sharing of PII data — from customer contact and demographics information to financial records — to…
Deployment model
Cloud
…iences." Share this post Details Industry : Marketing , Technology and Software Cloud : AWS Product : Agent Bricks , Delta Lake Ready to get started? Try Databricks for fr…
Use case type
Analytics augmentation
…Acxiom has been able to securely unify customer data for analytics. The result? The company’s clients now have the ability to efficiently create customer-centric insights from the data points that matter, effectively improving the customer experience and their ability to increase ma…
Business functions
Marketing
…a Demo Login Contact Us Try Databricks Customer Stories / Acxiom CUSTOMER STORY Empowering marketers with next-gen customer intelligence ~30% faster time-to-market of actionable customer insights ~15% reduction in op…
Headline outcome
…rough the lakehouse architecture have had a material impact on operations, with an approximately 15% reduction in costs. And with faster access to data and insights, they have been able to improve th…
…roximately 15% reduction in costs. And with faster access to data and insights, they have been able to improve their time-to-market by around 30%, meaning their customers are getting the intelligence and business solutions th…
AI capabilities
Predictive Analytics
…o deliver on that expectation. It's a perfect partnership." Looking ahead, Acxiom intends to continue leveraging their partnership with Databricks by focusing heavily on machine learning to better understand which customers to target with which services. "Databricks has been a critical component in transforming how we do business,"…
Deployment options
cloud
…iences." Share this post Details Industry : Marketing , Technology and Software Cloud : AWS Product : Agent Bricks , Delta Lake Ready to get started? Try Databricks for fr…
