{"slug":"empowering-marketers-with-next-gen-customer-intelligence","url":"https://findausecase.com/use-cases/empowering-marketers-with-next-gen-customer-intelligence","title":"Empowering marketers with next-gen customer intelligence","description":"Acxiom used the Databricks Data + AI Platform to securely unify customer data for analytics, giving clients the ability to create customer-centric insights, improving marketing conversions and revenue. The platform delivered around 30% faster time-to-market of actionable customer insights and about 15% reduction in operational costs.","company":"Acxiom","industry":"Marketing","aiCapabilities":["Predictive Analytics"],"businessFunctions":["Marketing"],"technology":["Databricks Data + AI Platform","Delta Lake","Delta Sharing"],"deployment":"Public Cloud","evidence":{"band":"high"},"sourceUrl":"https://www.databricks.com/customers/acxiom","dates":{"publishedAt":"2026-09-26T05:45:50.635Z","publishedAtSource":"pipeline","updatedAt":"2026-09-26T05:45:50.635Z"},"license":"Open for reading and citing with a link to https://findausecase.com/use-cases/empowering-marketers-with-next-gen-customer-intelligence. Bulk republication requires permission."}