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AI use cases in Norway

3 documented implementations

Technology & SoftwareGenerative AIConversational AI

Attensi Uses the Power of AI to Reduce the Time It Takes to Develop Content by up to 95%

Attensi

Norwegian gamified-training software company Attensi enhanced its Creator authoring tool and simulation training platform with generative AI built on AWS services including Amazon Bedrock, Amazon SageMaker, and Amazon EKS, plus AWS Partner Hugging Face. The AI features generate dialogue, tasks and minigames, translate text, and convert text to speech, cutting content-creation time by 90-95% with Creator's AI copilots. Attensi's aggregate customer data shows game-based training drives a 19% productivity increase, 5x faster time to competence, 85% knowledge-gap closure, 2.5x revenue growth, and 75% attrition reduction.

RetailGenerative AIConversational AI

REMA 1000 creates a blueprint for culture-led Microsoft 365 Copilot readiness

REMA 1000

REMA 1000, a Norwegian discount grocery brand with nearly 700 franchise stores and part of Reitan Retail, built a culture-led governance foundation using Microsoft 365 E5 to unify Teams, SharePoint and OneDrive before rolling out Microsoft 365 Copilot. By 2025, all administrative employees had completed Microsoft Teams training and exceeded the company's 70% security knowledge benchmark. Employees now use Microsoft Copilot Chat to summarize discussions and retrieve information; one regional marketing manager described using Copilot to catch up on missed Teams channel activity after a sick day in about two minutes. The rollout reduced security risk and shadow IT by centralizing collaboration and AI usage within the Microsoft 365 tenant.

Media & EntertainmentRecommendation & PersonalizationGenerative AIConversational AIAgentic AI

How Schibsted is using AI to boost efficiency for their newsrooms and their readers

Schibsted

Schibsted Media (Norway) uses generative AI across its newsrooms via several tools: a suggested-stories feature at VG that maintains an 85% thumbs-up ratio comparable to lead stories; Videofy, an in-house service that generates 20-second news videos instantly from published articles, integrated into its Content Management System; and ARIA, an AI framework of specialised agents that lets staff query real-time compiled data through platforms like Slack. Journalists also use an AI toolbox, built by a journalist rather than the AI team, to generate potential questions and answers around articles using models including Claude and GPT.