BERESA Group's sovereign AI voicebot on STACKIT reaches a 30% appointment booking rate against a 25% benchmark
BERESA Group's digital arm auto dm worked with STACKIT and Schwarz Digits to build an AI voicebot for after-sales appointment booking (wheel and tire changes) that went live in March 2025 and accesses BERESA's knowledge database. The source reports a 30% appointment booking rate against a 25% benchmark, upselling rates of 35-95% on add-on products, and 24/7 availability.
Overview
BERESA Group's digital arm auto dm worked with STACKIT and Schwarz Digits to build an AI voicebot for after-sales appointment booking (wheel and tire changes) that went live in March 2025 and accesses BERESA's knowledge database. The source reports a 30% appointment booking rate against a 25% benchmark, upselling rates of 35-95% on add-on products, and 24/7 availability.
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Inspect the highlighted sourceThe challenge
BERESA Group's after-sales area needed to digitalise and automate appointment booking for wheel and tire changes, and had to decide whether to build a voicebot itself or use an existing AI solution while making it economically viable, with data security and data sovereignty guaranteed.
The solution
BERESA's digital arm auto dm worked with STACKIT and Schwarz Digits on the joint development of an AI voicebot that learns with every interaction. It went live in March 2025 and can access the BERESA Group's proprietary knowledge database to answer customer queries.
Reported business value
The source reports an appointment booking rate of 30% against a 25% benchmark, an upselling rate of 35-95% on add-on products, and 24/7 service availability. These figures are as reported by STACKIT and BERESA.
Sources
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This record was researched and written with AI assistance, and its claims were checked against the sources above. (EU AI Act art. 50 transparency notice.)
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