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Title
BERESA Group's sovereign AI voicebot on STACKIT reaches a 30% appointment booking rate against a 25% benchmark
…the sovereign AI voicebot on STACKIT has led to impressive measurable results: Appointment booking rate of 30 % The rate has far exceeded expectations (the benchmark was 25 %) and has met with a high level of acceptance among users. And all without any ad…
Description
BERESA Group's digital arm auto dm worked with STACKIT and Schwarz Digits to build an AI voicebot for after-sales appointment booking (wheel and tire changes) that went live in March 2025 and accesses BERESA's knowledge database. The source reports a 30% appointment booking rate against a 25% benchmark, upselling rates of 35-95% on add-on products, and 24/7 availability.
…voicebot that learns with every interaction and has pre-prepared capabilities. The solution went live in March 2025 and is able to access the BERESA Group's proprietary knowledge database to answer customer queries. Further solutions, such as a digital assistant for the automotive trade, are cu…
…gh level of acceptance among users. And all without any additional advertising. Upselling rate of 35-95 % 35 % of all customers who interacted with the voicebot also bought wiper blades…
Company
BERESA Group
…supplements this with digital solutions that optimize the customer experience. auto dm GmbH acts as the digital arm of the BERESA Group. The team analyzes and optimizes ongoing processes within the group and develops…
Country
Germany
…es BERESA BERESA as a digital pioneer in the automotive trade The BERESA Group, one of the largest automotive retail groups headquartered in M nster, has set itself the goal of developing sustainable mobility solutions. Together…
Industry
Automotive
…es BERESA BERESA as a digital pioneer in the automotive trade The BERESA Group, one of the largest automotive retail groups headquartered in M nster, has set itself the goal of developing sustainable mob…
Problem
BERESA Group's after-sales area needed to digitalise and automate appointment booking for wheel and tire changes, and had to decide whether to build a voicebot itself or use an existing AI solution while making it economically viable, with data security and data sovereignty guaranteed.
…tified clear potential for optimization in the BERESA Group's after-sales area: the appointment booking for wheel and tire changes needed to be digitalized and automated in a targeted manner. The company was faced with the strategic decision of developing a tailor-made…
Solution
BERESA's digital arm auto dm worked with STACKIT and Schwarz Digits on the joint development of an AI voicebot that learns with every interaction. It went live in March 2025 and can access the BERESA Group's proprietary knowledge database to answer customer queries.
…a new era of digital customer dialog in automotive retail were jointly created. The collaboration focused on the joint development of an AI voicebot that learns with every interaction and has pre-prepared capabilities. The solution went live in March 2025 and is able to access the BERESA Group's p…
Business value
The source reports an appointment booking rate of 30% against a 25% benchmark, an upselling rate of 35-95% on add-on products, and 24/7 service availability. These figures are as reported by STACKIT and BERESA.
…the sovereign AI voicebot on STACKIT has led to impressive measurable results: Appointment booking rate of 30 % The rate has far exceeded expectations (the benchmark was 25 %) and has met with a high level of acceptance among users. And all without any ad…
…ught additional wiper fluid concentrate and 95 % of them also booked balancing. Continuous service availability 24/7, 365 days a year The AI service relieves employees and offers customers the option of booking at…
AI capabilities
Conversational AI
…log in automotive retail were jointly created. The collaboration focused on the joint development of an AI voicebot that learns with every interaction and has pre-prepared capabilities. The solution went live in March 2025 and is…
Technology
STACKIT
…depth process expertise. The solution: Joint development of a scalable voicebot The BERESA Group found the right partner in STACKIT and our strong ecosystem. By cooperating with STACKIT, auto dm utilized the comprehensive expertise of Sc…
Headline outcome
…the sovereign AI voicebot on STACKIT has led to impressive measurable results: Appointment booking rate of 30 % The rate has far exceeded expectations (the benchmark was 25 %) and has met with a high level of acceptance among users. And all without any ad…
Use case type
Conversational assistant
…log in automotive retail were jointly created. The collaboration focused on the joint development of an AI voicebot that learns with every interaction and has pre-prepared capabilities. The solution went live in March 2025 and is…
