Salesforce Data 360

Salesforce Data 360 (formerly Data Cloud) is the real-time data engine that powers the entire Salesforce platform, unifying fragmented enterprise data from any source — including external data lakes, websites, and legacy systems — into a single, trusted "Customer 360" profile using a Zero-Copy architecture that lets teams access and act on data instantly without moving or duplicating it. It serves as the data foundation for Agentforce, ensuring AI agents and automated workflows have accurate, up-to-date customer context, and connects directly to platforms like Snowflake, Databricks, Google BigQuery and AWS via Zero-Copy integrations.