Informatica

Wyndham Hotels & Resorts builds Agentic Enterprise with Salesforce Data 360 and Agentforce

Wyndham Hotels & Resorts

Wyndham Hotels & Resorts, which supports approximately 8,400 properties, used Salesforce Data 360, MuleSoft, Informatica, and Agentforce Service to create Wyndham Reservations Guest 360, a unified real-time guest record giving service reps access to reservation history, loyalty status, preferences, and sentiment plus AI-powered recommendations. Wyndham also launched agentic self-service support for franchise owners through the Wyndham Community online owner portal. Results included a 5% increase in Wyndham Rewards enrollment, 21% faster service conversations year-over-year, 20% autonomous resolution of franchisee inquiries, and a 25% reduction in contact center call volume.