BigQuery

BigQuery is Google Cloud's autonomous data to AI platform, automating the entire data life cycle from ingestion to AI-driven insights. Product highlights include AI-powered conversational and agentic experiences, a unified data and AI platform for analytics on multimodal data, and flexibility with low-cost ML and interoperability with open source. BigQuery offers up to 54% lower TCO versus cloud-based alternatives.

Official product page

9published use cases

5industries

6countries on record

Generative AI

top AI capability

Evidence mix: High 9 · Medium 0 · Low 0 — bands are computed from each record's evidence signals.

Industry

Country

9 use cases

RetailGenerative AIConversational AI

ICA Gruppen Cuts AI Proof-of-Concept Time from 18 Months to 10 Weeks on BigQuery

Swedish retailer ICA Gruppen architected its Business Intelligence Cloud Analytics (BICA) platform on Google Cloud, centered on BigQuery, and migrated its machine learning workloads, including its personalized recommendation engine, to the Gemini platform. The team also launched Shop with AI, a Gemini-based shopping assistant that simplifies meal planning. A recent proof of concept with ICA Bank was completed in two and a half months, a process that would have taken approximately 18 months previously.

ICA Gruppen· SwedenBigQuery · Bigtable · Gemini +3

InsuranceGenerative AIDocument Intelligence

SIGNAL IDUNA Builds a Gemini-Powered Knowledge Assistant for Customer Service Agents

German insurer SIGNAL IDUNA, working with Google Cloud, BCG and Deloitte, built an AI knowledge assistant on Vertex AI using Gemini 1.5 Pro, Document AI layout parsing, Google's Gecko multilingual embeddings and a PostgreSQL pgvector store. Grounded in more than 2,000 internal documents covering 600+ tariffs, the assistant lets agents ask natural-language questions, cutting core processing time by about 30% and raising the case closure rate from 73% to almost 98% in an internal experiment with 20 employees.

SIGNAL IDUNA· GermanyVertex AI · Gemini 1.5 Pro · Google Cloud Document AI +5

ManufacturingPredictive AnalyticsMachine Learning

ASML Moves On-Premises Machine Learning to Google Cloud to Speed Chip Manufacturing Models

ASML, the Dutch photolithography machine maker, migrated its on-premises machine learning platform that predicts process performance per device layer to Google Cloud, using BigQuery, Kubernetes Engine, and Cloud Build with partners Rackspace and ML6. The move cut product release cycles from monthly to biweekly, improved overall engineering efficiency including time to market by up to 40%, sped up data queries 25X with BigQuery, saved each engineer about four hours per day previously spent on data parsing, and reduced encryption/build/test time from hours to about 10 minutes.

ASML· NetherlandsBigQuery · Google Kubernetes Engine · Cloud Build +1

Financial ServicesPredictive Analytics

Millennium bcp targets personal loan customers with BigQuery machine learning

Millennium bcp, Portugal's largest private bank, used BigQuery's machine learning tools, Google Analytics 4 and Firebase to analyze behavioral patterns of existing customers and build predictive models segmenting clients by loan propensity, achieving a 2.6x higher conversion rate and 2.4x greater conversion volume in owned media, a doubling of paid media conversion volume with 1.9x higher conversion rates, and a 36% drop in cost per acquisition.

Millennium bcp· PortugalBigQuery · Google Analytics 4 · Firebase +1

ManufacturingGenerative AI

Workerbase powers real-time shop floor AI workflows on Google Cloud

German manufacturing software company Workerbase uses Google Cloud's Vertex AI and Google Kubernetes Engine to deliver real-time, AI-generated troubleshooting instructions to shop floor operators when machines report faults, translating instructions into workers' preferred languages and supporting predictive maintenance. Manufacturers including Siemens and Porsche use the platform, which also lets supervisors build low-code workflow apps in hours instead of months and integrates with legacy systems like SAP.

Workerbase· GermanyGoogle Cloud Vertex AI · Google Kubernetes Engine (GKE) · BigQuery +1

Real EstateGenerative AIDocument IntelligenceComputer Vision

Gazelle: Smart validation and 99.9%-accurate property descriptions with Gemini

Gazelle, a Swedish startup automating property documentation for real estate agents in Sweden and Norway, uses Google's Gemini 1.5 Pro to extract key information from lengthy property documents like building-inspection and electricity reports and generate sales content. Gemini increased output accuracy from less than 95% to 99.9%, reduced content generation time from four hours to 10 seconds, and helped Gazelle launch four new products in under a year, saving brokers 4 to 6 hours of manual work per property.

Gazelle· SwedenGemini 1.5 Pro · BigQuery · Google Maps Platform +1

Financial ServicesDocument IntelligenceMachine Learning

Lloyds Banking Group cuts mortgage income verification from days to seconds with ML

Lloyds Banking Group, the UK's largest digital bank, migrated 15 modelling systems from on-premise infrastructure to Google Cloud's Vertex AI (now Agent Platform), giving over 300 data scientists and AI developers scalable machine learning capabilities. In six months the bank ran 80 new ML experiments and launched 18+ GenAI systems into production, including an algorithm that reduces the income verification step in mortgage applications from days to seconds. The migration also cut unplanned ML platform downtime to zero and saved 27 CO2 tonnes of operational emissions.

Lloyds Banking Group· United KingdomGoogle Cloud Vertex AI · Gemini Enterprise Agent Platform · BigQuery +5

RetailPredictive Analytics

OTTO improves demand forecasting accuracy up to 30% with Google Cloud's TiDE model

OTTO, a leading German ecommerce retailer, used Google Cloud's Time-series Dense Encoder (TiDE) model trained on Vertex AI and deployed on GKE to analyze multivariate time-series data such as seasonal demand patterns, pricing changes, and promotions. TiDE improved demand forecasting accuracy by up to 30%, helping OTTO reduce inventory costs, minimize stock-outs and overstocks, and support dynamic pricing, with particularly strong responsiveness for volatile products like iPhones versus more stable items like men's jeans.

OTTO· GermanyVertex AI · BigQuery · Google Kubernetes Engine (GKE)

InsuranceGenerative AIDocument IntelligenceConversational AIPredictive Analytics

From data migration to AI innovation: AXA Switzerland's digital transformation journey with Google Cloud

AXA Switzerland, the country's leading insurer serving over 40% of Swiss companies, migrated its data lake to Google Cloud in 2021 and built a cloud-native analytics foundation using BigQuery, Vertex AI, Cloud Run and Dialogflow. Query and processing times were reduced by over 95%, from days to minutes or seconds. The insurer uses generative AI as an assistant to human employees rather than for direct customer interaction, including natural language processing to translate and summarize complex documents such as court rulings and medical records -- cutting a task that took specialists 25 minutes down to seconds. Over 100 Google Cloud projects are now live in production across all business lines.

AXA Switzerland· SwitzerlandBigQuery · Vertex AI · Cloud Run +2