Gemini 1.5 Pro

Omoda's generative AI stylist lifts conversion rate 2.5x for online fashion shoppers

Dutch fashion retailer Omoda built AI stylist, a virtual shopping assistant powered by Google Cloud's Gemini Pro 1.5 model with Vertex AI Multimodal Embeddings and Vector Search. AI stylist holds natural-language conversations with customers, understands their needs, and builds complete outfits combining clothing, shoes, and accessories rather than just matching similar products, with an Intelligent Brand Matching feature that factors in brand affinities. Customers who use AI stylist convert at a rate 2.5 times higher than average, and the tool also improves inventory management through better trend anticipation.