RetailConversational AI

Worten Saves 11,000 Hours Annually with an Azure OpenAI Store Documentation Chatbot

Worten· PortugalAzure OpenAI · Azure AI Search

Portuguese consumer electronics retailer Worten, part of the Sonae Group, worked with Microsoft and EY to build a store-support chatbot using Azure AI Search and Azure OpenAI that answers employee questions from over 1,000 operations manual documents. The solution cut average information-search time from 3.5 minutes to seconds across more than 75,000 searches a year, saving roughly 11,000 hours of staff time annually.

Overview

Portuguese consumer electronics retailer Worten, part of the Sonae Group, worked with Microsoft and EY to build a store-support chatbot using Azure AI Search and Azure OpenAI that answers employee questions from over 1,000 operations manual documents. The solution cut average information-search time from 3.5 minutes to seconds across more than 75,000 searches a year, saving roughly 11,000 hours of staff time annually.

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The challenge

Worten's employees had to search through an operations manual with over 1,000 loaded documents to find the information needed to meet customer needs, taking an average of 3.5 minutes per search across more than 75,000 searches annually — about 11,000 hours of search time a year — which added to customer service time.

The solution

Worten, in partnership with Microsoft and EY, built an advanced chatbot on the Azure AI platform, using Azure AI Search for the search engine and Azure OpenAI for the conversational component. Accessible via smartphone, the chatbot answers employee questions about store processes based on store process manuals and provides a link to the relevant manual for more detail.

Conversational AIGenerative AI

Reported business value

Worten's chatbot reduced documentation search time from an average of 3.5 minutes to seconds, saving more than 11,000 hours annually, which was converted into value on the sales floor through more sales at a lower cost.

Sources

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This record was researched and written with AI assistance, and its claims were checked against the sources above. (EU AI Act art. 50 transparency notice.)

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