Sinyi Realty's AI Intelligent Recommendation System personalizes property matching
Sinyi RealtyDatabricks Data + AI Platform · Delta Lake · Unity Catalog
Sinyi Realty, Taiwan's leading real estate solutions provider, built an AI Intelligent Recommendation System (launched May 2022) on the Databricks Data + AI Platform and Delta Lake, using machine learning to power its Property Recommender Solutions and match properties to buyers based on consumer-centric behavioral and demographic attributes. The system delivered a 200% increase in website click-through rates, a ~30% increase in customer conversions, and a 20% increase in property closing rates.
Overview
Sinyi Realty, Taiwan's leading real estate solutions provider, built an AI Intelligent Recommendation System (launched May 2022) on the Databricks Data + AI Platform and Delta Lake, using machine learning to power its Property Recommender Solutions and match properties to buyers based on consumer-centric behavioral and demographic attributes. The system delivered a 200% increase in website click-through rates, a ~30% increase in customer conversions, and a 20% increase in property closing rates.
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Inspect the highlighted sourceThe challenge
Sinyi Realty's roughly one petabyte of property, behavioral, demographic and session data sat in disparate, complex-to-scale legacy Microsoft SQL Server data warehouses without a single source of truth, leaving data teams unable to efficiently build pipelines or gain accurate insights for decisions.
The solution
Sinyi Realty modernized its data infrastructure on the Databricks Data + AI Platform and Delta Lake, unifying data into a common view to power its in-house Property Recommender Solutions and Property Matching System, which uses machine learning to deliver real-time, personalized property recommendations to customers, with Unity Catalog improving efficiency for analysts, scientists and engineers.
Reported business value
Since launching its AI Intelligent Recommendation System, Sinyi Realty saw a 200% increase in website click-through rates, a ~30% increase in customer conversions and a 20% increase in property closing rates, driven by a 7% increase in property impressions and 3% increase in click-through rate that together produced a 20% surge in the recommendation page's conversion rate.
Sources
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