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Title
SherloQ's AI-powered marketing platform lifts an HVAC company's sales 98% by surfacing real customer search language
…that wanted to sell more ductless air conditioning units, known as mini-splits. Sales Growth Sales growth for an HVAC company is 98% Increased Conversion Rate Average click-to-lead conversion rate for a large leg…
Description
SherloQ built an 'AI Smart Core' using IBM Watson Natural Language Understanding and Natural Language Classifier services to analyze calls, chats, texts, and email transcripts in real time, capturing first-party customer search language that major ad platforms strip out. For HVAC company Hurley & David Inc., SherloQ's AI revealed customers were searching for terms like 'A/C for small attic space' rather than the industry term 'mini-split'; after the company's ad agency rewrote landing pages and ads using this AI-derived language, sales rose from about USD 105,000 to more than USD 208,000 in three months, a 98% increase driven mainly by organic search. For the Law Offices of Mark E. Salomone, adopting the SherloQ AI solution raised the firm's click-to-lead conversion rate from an already above-average baseline to 28.92% within a month, reaching a peak of 46.75% by November 2019 against an industry average of 6.98%.
…n June of 2019, the company sold approximately USD 105,000 in mini-split units. By August of 2019, it had sales of more than USD 208,000, a 98% increase in just three months. Further analysis showed that the increase was mainly driven by organic searches…
Company
SherloQ
…says Jacob Del Hagen, Co-founder and Chief Technology Officer at SherloQ, Inc, a marketing, advertising and technology company in Boston. Despite the tremendous benefits of AI, the distribution and global adoption of…
Country
United States
…says Jacob Del Hagen, Co-founder and Chief Technology Officer at SherloQ, Inc, a marketing, advertising and technology company in Boston. Despite the tremendous benefits of AI, the distribution and global adoption of…
Industry
Marketing
…says Jacob Del Hagen, Co-founder and Chief Technology Officer at SherloQ, Inc, a marketing, advertising and technology company in Boston. Despite the tremendous benefits of AI, the distribution and global adoption of…
Problem
Websites don't generate their own intelligence, and major ad platforms like Google and Facebook keep critical search-term data hidden from the companies that should own it, leaving businesses without visibility into how customers actually search for their products.
…solicitation or a true customer. Even when these campaigns are infused with AI, today’s major platforms keep critical search term data and other information hidden from the company that should own it, often citing privacy regulations. The founders of SherloQ believe that busines…
Solution
SherloQ built an 'AI Smart Core' into existing websites using IBM Watson Machine Learning, IBM Watson Studio (including its AutoAI feature), IBM Watson Natural Language Understanding, and IBM Watson Natural Language Classifier to analyze calls, chats, texts and email transcripts in real time, scoring leads with an Ad Rank score and letting users refine models with a swipe-left/swipe-right training feature.
…capture, rate and analyze performance marketing and other lead-generating data. SherloQ uses the IBM Watson Machine Learning and IBM Watson Studio offerings to create the AI models that give any website what the company calls an AI Smart Core. This core allows organizations to gain insight and automate from their own perf…
Business value
For HVAC company Hurley & David Inc., AI-revealed search language led to rewritten landing pages and ads, lifting sales from about USD 105,000 to more than USD 208,000 in three months, a 98% increase driven mainly by organic search; the Law Offices of Mark E. Salomone raised its click-to-lead conversion rate to 28.92% within a month of adoption and peaked at 46.75%, against an industry average of 6.98%.
…n June of 2019, the company sold approximately USD 105,000 in mini-split units. By August of 2019, it had sales of more than USD 208,000, a 98% increase in just three months. Further analysis showed that the increase was mainly driven by organic searches…
AI capabilities
Natural Language Processing, Machine Learning, Predictive Analytics
…rcher clicks on an ad or a website. When a company adopts the SherloQ solution, the IBM Watson Natural Language Understanding (NLU) and IBM Watson Natural Language Classifier (NLC) services analyze calls, chats, texts and email transcripts in real time to identify keywords and score them based on relevance. This classification hel…
Technology
IBM Watson Machine Learning, IBM Watson Studio, IBM Watson Natural Language Understanding, IBM Watson Natural Language Classifier
…al marketing efforts. Based in Boston, SherloQ employs approximately 50 people. Solution components IBM Watson® Machine Learning IBM Watson Natural Language Classifier IBM Watson Natural Language Understanding IBM Watson Studio Take the next step Scaling AI at Lufthansa Fresh insight for fresh water The bu…
Headline outcome
…that wanted to sell more ductless air conditioning units, known as mini-splits. Sales Growth Sales growth for an HVAC company is 98% Increased Conversion Rate Average click-to-lead conversion rate for a large leg…
Use case type
Analytics augmentation
…pillars of AI: automation, attribution, intelligence and marketing compliance. These AI facets capture, rate and analyze performance marketing and other lead-generating data. SherloQ uses the IBM Watson Machine Learning and IBM Watson Studio offerings to…
