Neue Pressegesellschaft launches AI article chat 'Frag Mich' with Retresco

Overview

German media group Neue Pressegesellschaft (NPG), whose news portals get around 24 million visits a month, launched 'Frag Mich' ('Ask Me'), an AI question-answering feature built with Retresco using Retrieval-Augmented Generation (RAG) technology. Available in the mobile apps of NPG titles SÜDWEST PRESSE, Märkische Oderzeitung and LAUSITZER RUNDSCHAU, it lets subscribers ask free-form questions and get answers grounded exclusively in editorially reviewed articles, with clearly cited sources and links to original content.

The challenge

NPG wanted to give subscribers a more interactive, dialogue-based way to access its journalistic content, and to increase the attractiveness and usage frequency of its apps as the next step after launching AI-based article summaries in its digital subscription offering.

The solution

NPG launched 'Frag Mich' ('Ask Me'), an AI question-answering feature built together with Retresco using Retrieval-Augmented Generation (RAG) technology. Available in the mobile apps of NPG titles SÜDWEST PRESSE, Märkische Oderzeitung and LAUSITZER RUNDSCHAU, it lets subscribers pose freely formulated questions about current and archived content and receive answers based exclusively on editorially reviewed content, with clearly identified sources and links to original content. The editorial team also generates example questions automatically based on popular articles.

Reported business value

NPG aims for Frag Mich to increase the attractiveness and usage frequency of its apps and to strengthen subscriber engagement through an interactive, dialogue-based access point to journalistic content.