Madrid builds VisitMadridGPT on Azure OpenAI to answer tourists in 95+ languages
Madrid Destino / Madrid City Council· SpainAzure OpenAI ServiceThe City of Madrid, with partner iUrban, built the VisitMadridGPT virtual assistant on Microsoft Azure OpenAI Service to give tourists accurate, real-time, personalized information in more than 95 languages, drawing from the city's official tourism content. Users average 2.8 questions and spend about 4 minutes 18 seconds per session with a low bounce rate, and the city analyzes assistant conversations to identify popular topics and refine its digital marketing strategy.
Overview
The City of Madrid, with partner iUrban, built the VisitMadridGPT virtual assistant on Microsoft Azure OpenAI Service to give tourists accurate, real-time, personalized information in more than 95 languages, drawing from the city's official tourism content. Users average 2.8 questions and spend about 4 minutes 18 seconds per session with a low bounce rate, and the city analyzes assistant conversations to identify popular topics and refine its digital marketing strategy.
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Inspect the highlighted sourceThe challenge
The City of Madrid wanted to connect with its 10.6 million annual visitors in a new, personalized way and provide accurate tourist information at any time of day, even when physical tourist offices were closed.
The solution
The City of Madrid relied on iUrban's expertise and Microsoft Azure OpenAI Service to develop VisitMadridGPT, a virtual assistant fine-tuned to deliver accurate, up-to-date, highly conversational responses in more than 95 languages, drawing on the city's official tourism site content.
Reported business value
The VisitMadridGPT assistant has a low bounce rate, with users asking an average of 2.8 questions and spending about four minutes and 18 seconds per session, higher engagement than the rest of the website; the City also analyzes assistant conversations to identify popular topics and refine its digital marketing strategy.
Sources
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