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Title
Madrid builds VisitMadridGPT on Azure OpenAI to answer tourists in 95+ languages
…all tourist experience and stay at the forefront of technological advancements. City of Madrid created VisitMadridGPT with Microsoft Azure OpenAI Service, offering tourists accurate, real-time info and personalized responses in 95-plus languages. It also helps the City analyze conversations to better understand tourist needs…
Description
The City of Madrid, with partner iUrban, built the VisitMadridGPT virtual assistant on Microsoft Azure OpenAI Service to give tourists accurate, real-time, personalized information in more than 95 languages, drawing from the city's official tourism content. Users average 2.8 questions and spend about 4 minutes 18 seconds per session with a low bounce rate, and the city analyzes assistant conversations to identify popular topics and refine its digital marketing strategy.
…hat tourists find it to be useful and are actively using it to get information. On average, users ask 2.8 questions per session and spend about four minutes and 18 seconds using the assistant. This level of engagement is higher compared to the content reading time on the…
…insights gathered from the VisitMadridGPT assistant in several impactful ways. By analyzing the conversations and questions that tourists ask the virtual assistant, the City can identify the most popular topics of interest. This information helps it tailor its content and marketing strategies to better…
Company
Madrid Destino / Madrid City Council
…stino on Facebook , Instagram , X/Twitter, and LinkedIn . Discover more details CUSTOMER Madrid Destino Madrid City Council PARTNER iUrban PRODUCTS Azure OpenAI Service SERVICES AND SUPPORT ORGANIZATION…
Country
Spain
…TS Azure OpenAI Service SERVICES AND SUPPORT ORGANIZATION SIZE 50-999 employees COUNTRY Spain BUSINESS NEED Artificial Intelligence INDUSTRY Cities and Regions Share the sto…
Industry
Government & Public Sector
…ATION SIZE 50-999 employees COUNTRY Spain BUSINESS NEED Artificial Intelligence INDUSTRY Cities and Regions Share the story Explore related stories /h2> "> Explore related stories Stories…
Problem
The City of Madrid wanted to connect with its 10.6 million annual visitors in a new, personalized way and provide accurate tourist information at any time of day, even when physical tourist offices were closed.
…rism is a significant industry in Spain, contributing substantially to the GDP. In 2023, Madrid attracted 10.6 million visitors, boosting the local economy, and creating new employment opportunities. This in…
…PT assistant has brought several improvements to the City’s tourism experience. The assistant provides visitors with accurate and timely information at any time of the day, even when physical offices are closed. Visitors receive the same quality of information as they would from an official…
Solution
The City of Madrid relied on iUrban's expertise and Microsoft Azure OpenAI Service to develop VisitMadridGPT, a virtual assistant fine-tuned to deliver accurate, up-to-date, highly conversational responses in more than 95 languages, drawing on the city's official tourism site content.
…accurate and up-to-date, avoiding providing incorrect or outdated information. By fine-tuning the model, the assistant can provide customized and personalized responses which are highly conversational,” says Andrés Martínez, CEO and Cofounder of iUrban. “For a city like Madrid, w…
…of information as they would from an official tourist agent in the city because the information is taken from the City’s official tourism site, curated by experts. The assistant offers a personalized experience by understanding the needs of t…
Business value
The VisitMadridGPT assistant has a low bounce rate, with users asking an average of 2.8 questions and spending about four minutes and 18 seconds per session, higher engagement than the rest of the website; the City also analyzes assistant conversations to identify popular topics and refine its digital marketing strategy.
…ns per session and spend about four minutes and 18 seconds using the assistant. This level of engagement is higher compared to the content reading time on the rest of the website. The VisitMadridGPT assistant has significantly improved the City’s tourism expe…
…and marketing strategies to better meet the needs and preferences of tourists. The insights also allow the City of Madrid to refine its digital marketing strategy and improve the content on its website. By understanding what tourists are looking for, the City can create more target…
AI capabilities
Conversational AI
…. It relied on iUrban‘s expertise and Microsoft Azure OpenAI Service to develop the VisitMadridGPT AI virtual assistant. The City decided on Azure because it wanted a platform that could easily suppo…
Technology
Azure OpenAI Service
…iscover more details CUSTOMER Madrid Destino Madrid City Council PARTNER iUrban PRODUCTS Azure OpenAI Service SERVICES AND SUPPORT ORGANIZATION SIZE 50-999 employees COUNTRY Spain BUSINESS…
Deployment model
cloud
…front of technological advancements. City of Madrid created VisitMadridGPT with Microsoft Azure OpenAI Service, offering tourists accurate, real-time info and personalized responses in 95-pl…
Deployment options
cloud
…front of technological advancements. City of Madrid created VisitMadridGPT with Microsoft Azure OpenAI Service, offering tourists accurate, real-time info and personalized responses in 95-pl…
Headline outcome
…hat tourists find it to be useful and are actively using it to get information. On average, users ask 2.8 questions per session and spend about four minutes and 18 seconds using the assistant. This level of engagement is higher compared to the content reading time on the…
…tourists The measurable results of the VisitMadridGPT assistant are impressive. The assistant has a low bounce rate, showing that tourists find it to be useful and are actively using it to get information. On average, users ask 2.8 questions per session and spend about four minutes an…
Use case type
Conversational assistant
…. It relied on iUrban‘s expertise and Microsoft Azure OpenAI Service to develop the VisitMadridGPT AI virtual assistant. The City decided on Azure because it wanted a platform that could easily suppo…
