{"slug":"madrid-builds-visitmadridgpt-on-azure-openai-to-answer-tourists-in-95-languages","url":"https://findausecase.com/use-cases/madrid-builds-visitmadridgpt-on-azure-openai-to-answer-tourists-in-95-languages","title":"Madrid builds VisitMadridGPT on Azure OpenAI to answer tourists in 95+ languages","description":"The City of Madrid, with partner iUrban, built the VisitMadridGPT virtual assistant on Microsoft Azure OpenAI Service to give tourists accurate, real-time, personalized information in more than 95 languages, drawing from the city's official tourism content. Users average 2.8 questions and spend about 4 minutes 18 seconds per session with a low bounce rate, and the city analyzes assistant conversations to identify popular topics and refine its digital marketing strategy.","company":"Madrid Destino / Madrid City Council","industry":"Government & Public Sector","country":"Spain","aiCapabilities":["Conversational AI"],"technology":["Azure OpenAI Service"],"deployment":"Public Cloud","problemStatement":"The City of Madrid wanted to connect with its 10.6 million annual visitors in a new, personalized way and provide accurate tourist information at any time of day, even when physical tourist offices were closed.","solutionApproach":"The City of Madrid relied on iUrban's expertise and Microsoft Azure OpenAI Service to develop VisitMadridGPT, a virtual assistant fine-tuned to deliver accurate, up-to-date, highly conversational responses in more than 95 languages, drawing on the city's official tourism site content.","businessValue":"The VisitMadridGPT assistant has a low bounce rate, with users asking an average of 2.8 questions and spending about four minutes and 18 seconds per session, higher engagement than the rest of the website; the City also analyzes assistant conversations to identify popular topics and refine its digital marketing strategy.","evidence":{"band":"high"},"sourceUrl":"https://www.microsoft.com/en/customers/story/19546-madrid-destino-madrid-city-council-azure-open-ai-service","dates":{"publishedAt":"2026-10-09T05:45:24.422Z","publishedAtSource":"pipeline","updatedAt":"2026-10-09T05:45:24.422Z"},"license":"Open for reading and citing with a link to https://findausecase.com/use-cases/madrid-builds-visitmadridgpt-on-azure-openai-to-answer-tourists-in-95-languages. Bulk republication requires permission."}