Kantar rolls out Microsoft 365 Copilot to 12,600 staff with an 85% daily use rate
Kantar· United KingdomMicrosoft 365 Copilot · Copilot Studio · Azure OpenAI +2
After a pilot with a few hundred licences, Kantar extended Microsoft 365 Copilot to 12,600 members of its team, with an 85% daily use rate reported. Per the story, on average people are saving 1.8 hours per week and some up to ten hours per week. Kantar worked with Microsoft on templated prompts for business development teams, ran weekly 'power half-hours' training, and uses Copilot Studio and the Azure OpenAI Connector to analyse historical data.
Overview
After a pilot with a few hundred licences, Kantar extended Microsoft 365 Copilot to 12,600 members of its team, with an 85% daily use rate reported. Per the story, on average people are saving 1.8 hours per week and some up to ten hours per week. Kantar worked with Microsoft on templated prompts for business development teams, ran weekly 'power half-hours' training, and uses Copilot Studio and the Azure OpenAI Connector to analyse historical data.
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Inspect the highlighted sourceThe challenge
Kantar wants to be at the forefront of generative AI adoption and to support its people to embrace it, while delivering a fantastic experience for clients and keeping employees engaged.
The solution
Kantar adopted Microsoft 365 Copilot, which is integrated with the office and productivity tools most staff use daily, and worked with Microsoft to build specialist templated prompts for its business development teams. Through Microsoft Unified, it is also using Microsoft Copilot Studio and the Azure OpenAI Connector to analyse historical data and surface new insights.
Reported business value
Kantar reports an 85% daily use rate across 12,600 team members. A Kantar team lead says that on average people are saving 1.8 hours per week and some up to ten hours per week, and that people say the quality of their work has improved and they feel more creative.
Sources
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This record was researched and written with AI assistance, and its claims were checked against the sources above. (EU AI Act art. 50 transparency notice.)
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