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Title
Kantar rolls out Microsoft 365 Copilot to 12,600 staff with an 85% daily use rate
…nd maximise the returns. By working with “influencers” throughout the business, Kantar has been able to extend the Copilot rollout to 12,600 members of its team with an incredibly successful daily use rate of 85% percent. Tim Sparks says, “We work with a large group of influencers and there are some…
Description
After a pilot with a few hundred licences, Kantar extended Microsoft 365 Copilot to 12,600 members of its team, with an 85% daily use rate reported. Per the story, on average people are saving 1.8 hours per week and some up to ten hours per week. Kantar worked with Microsoft on templated prompts for business development teams, ran weekly 'power half-hours' training, and uses Copilot Studio and the Azure OpenAI Connector to analyse historical data.
…ew content and do things more efficiently.” Having explored Copilot’s potential using a few hundred licences with convincing success, the Kantar team opened up a series of workstreams to identify opportunities to…
…Kantar’s proactive use of Copilot have been impressive. Johanna Lloyd reports, “On average, people are saving 1.8 hours per week and some people are saving up to ten hours per week. But it’s not just about the time they are saving. People say the quality of the…
…re Kantar also leans into Microsoft support to deliver “power half-hours" – weekly bite-sized training sessions that helped embed Copilot into daily routines. These sessions have become a cornerstone of ongoing learning and support. “Tra…
…oration with Microsoft Unified , Kantar is unlocking the power of integrations, using Microsoft Copilot Studio and the Azure OpenAI Connector to analyse historical data and surface new insights. Johanna Lloyd reflects on what’s ahead: “The beauty of Copilot lies in its inf…
Company
Kantar
…en company, Kantar wants to ensure it is at the forefront of Gen AI innovation. Kantar adopted Microsoft Copilot, harnessing the power of AI to drive value for clients and empower employees. With an 85% daily use rate, Copilot is enabling employees to save between 1.8 h…
Country
United Kingdom
…udio SERVICES AND SUPPORT Microsoft Unified ORGANIZATION SIZE 10,000+ employees COUNTRY/REGION United Kingdom BUSINESS NEED Cloud-scale analytics Customer experience Hybrid cloud Artificial…
Industry
Professional Services
…Cloud-scale analytics Customer experience Hybrid cloud Artificial Intelligence INDUSTRY Professional and Business Services Share the story Explore related stories /h2> "> Explore related stories Stories…
Problem
Kantar wants to be at the forefront of generative AI adoption and to support its people to embrace it, while delivering a fantastic experience for clients and keeping employees engaged.
…dational technology using Microsoft Azure , Azure OpenAI and Microsoft Fabric . It was a natural progression for the Kantar team to want to be at the forefront of Generative AI adoption. Jo Harris, Transformation Director at Kantar, explains, “The world is going to…
…ays Johanna Lloyd, Strategy Team Lead for Digital AI Transformation at Kantar. “At the same time, we want our employees to be engaged, inspired and love coming to work.” Kantar sees technology as a key enabler in these goals. From data analytics to…
Solution
Kantar adopted Microsoft 365 Copilot, which is integrated with the office and productivity tools most staff use daily, and worked with Microsoft to build specialist templated prompts for its business development teams. Through Microsoft Unified, it is also using Microsoft Copilot Studio and the Azure OpenAI Connector to analyse historical data and surface new insights.
…ost effectively and be at the forefront as an organisation and as an industry.” Being fully integrated with the office and productivity tools the majority of Kantar staff use every day, Microsoft Copilot offered an exciting way to get started on this journey. Embarking on a transformative journey with Copilot “Copilot is something we cou…
…elopment teams to really look at what their tasks are and how Copilot can help. Together with Microsoft, we have built some templated prompts to create a new enhanced process that delivers so much more value.” Embedding Copilot into the company culture Kantar also leans into Microsoft su…
…oration with Microsoft Unified , Kantar is unlocking the power of integrations, using Microsoft Copilot Studio and the Azure OpenAI Connector to analyse historical data and surface new insights. Johanna Lloyd reflects on what’s ahead: “The beauty of Copilot lies in its inf…
Business value
Kantar reports an 85% daily use rate across 12,600 team members. A Kantar team lead says that on average people are saving 1.8 hours per week and some up to ten hours per week, and that people say the quality of their work has improved and they feel more creative.
…nd maximise the returns. By working with “influencers” throughout the business, Kantar has been able to extend the Copilot rollout to 12,600 members of its team with an incredibly successful daily use rate of 85% percent. Tim Sparks says, “We work with a large group of influencers and there are some…
…Kantar’s proactive use of Copilot have been impressive. Johanna Lloyd reports, “On average, people are saving 1.8 hours per week and some people are saving up to ten hours per week. But it’s not just about the time they are saving. People say the quality of the…
…ing up to ten hours per week. But it’s not just about the time they are saving. People say the quality of their work has improved and they are feeling more creative.” The time savings are now used in a variety of ways, including to enhance colle…
AI capabilities
Generative AI
…dational technology using Microsoft Azure , Azure OpenAI and Microsoft Fabric . It was a natural progression for the Kantar team to want to be at the forefront of Generative AI adoption. Jo Harris, Transformation Director at Kantar, explains, “The world is going to…
Technology
Microsoft 365 Copilot, Copilot Studio, Azure OpenAI, Microsoft Fabric, Azure
…o Harris, Transformation Director, Kantar Discover more details CUSTOMER Kantar PRODUCTS Microsoft 365 Copilot Azure Azure OpenAI Microsoft Fabric Microsoft 365 Microsoft Copilot Studio SERVICES AND SUPPORT Microsoft Unified ORGANIZATION SIZE 10,000+ employees COUN…
Implementation approach
Kantar first explored Copilot using a few hundred licences, then opened a series of workstreams to identify opportunities, drive adoption and maximise returns. Working with influencers across the business, it extended the rollout to 12,600 members of its team, and worked with Microsoft on templated prompts for business development teams.
…lored Copilot’s potential using a few hundred licences with convincing success, the Kantar team opened up a series of workstreams to identify opportunities to leverage Copilot across the business, drive adoption and maximise the returns. By working with “influencers” throughout the business, Kantar has been able to…
…nd maximise the returns. By working with “influencers” throughout the business, Kantar has been able to extend the Copilot rollout to 12,600 members of its team with an incredibly successful daily use rate of 85% percent. Tim Sparks says, “…
…elopment teams to really look at what their tasks are and how Copilot can help. Together with Microsoft, we have built some templated prompts to create a new enhanced process that delivers so much more value.” Embedding Copilot into the company culture Kantar also leans into Microsoft su…
Onboarding approach
Kantar runs weekly bite-sized training sessions called power half-hours to embed Copilot into daily routines, works with a large group of influencers who help drive usage and adoption, and meets monthly to share ideas.
…re Kantar also leans into Microsoft support to deliver “power half-hours" – weekly bite-sized training sessions that helped embed Copilot into daily routines. These sessions have become a cornerstone of ongoing learning and support. “Tra…
…with an incredibly successful daily use rate of 85% percent. Tim Sparks says, “We work with a large group of influencers and there are some real diamonds who help drive usage, adoption and enthusiasm in their teams.” Time back to be even more client focused The results of Kantar’s proactive use…
…nd support. “Training has been part of our magic formula,” says Johanna Lloyd. “We meet every month to inspire each other and get creative about how we bring these messages to life.” This shift is helping teams refocus their energy on creativity, strategy and c…
Headline outcome
…nd maximise the returns. By working with “influencers” throughout the business, Kantar has been able to extend the Copilot rollout to 12,600 members of its team with an incredibly successful daily use rate of 85% percent. Tim Sparks says, “We work with a large group of influencers and there are some…
…Kantar’s proactive use of Copilot have been impressive. Johanna Lloyd reports, “On average, people are saving 1.8 hours per week and some people are saving up to ten hours per week. But it’s not just about the time they are saving. People say the quality of the…
Use case type
Conversational assistant
…ost effectively and be at the forefront as an organisation and as an industry.” Being fully integrated with the office and productivity tools the majority of Kantar staff use every day, Microsoft Copilot offered an exciting way to get started on this journey. Embarking on a transformative journey with Copilot “Copilot is something we cou…
