{"slug":"kantar-rolls-out-microsoft-365-copilot-to-12-600-staff-with-an-85-daily-use-rate","url":"https://findausecase.com/use-cases/kantar-rolls-out-microsoft-365-copilot-to-12-600-staff-with-an-85-daily-use-rate","title":"Kantar rolls out Microsoft 365 Copilot to 12,600 staff with an 85% daily use rate","description":"After a pilot with a few hundred licences, Kantar extended Microsoft 365 Copilot to 12,600 members of its team, with an 85% daily use rate reported. Per the story, on average people are saving 1.8 hours per week and some up to ten hours per week. Kantar worked with Microsoft on templated prompts for business development teams, ran weekly 'power half-hours' training, and uses Copilot Studio and the Azure OpenAI Connector to analyse historical data.","company":"Kantar","industry":"Professional Services","country":"United Kingdom","aiCapabilities":["Generative AI"],"technology":["Microsoft 365 Copilot","Copilot Studio","Azure OpenAI","Microsoft Fabric","Azure"],"deployment":"Unknown","problemStatement":"Kantar wants to be at the forefront of generative AI adoption and to support its people to embrace it, while delivering a fantastic experience for clients and keeping employees engaged.","solutionApproach":"Kantar adopted Microsoft 365 Copilot, which is integrated with the office and productivity tools most staff use daily, and worked with Microsoft to build specialist templated prompts for its business development teams. Through Microsoft Unified, it is also using Microsoft Copilot Studio and the Azure OpenAI Connector to analyse historical data and surface new insights.","businessValue":"Kantar reports an 85% daily use rate across 12,600 team members. A Kantar team lead says that on average people are saving 1.8 hours per week and some up to ten hours per week, and that people say the quality of their work has improved and they feel more creative.","evidence":{"band":"high"},"sourceUrl":"https://www.microsoft.com/en/customers/story/24603-kantar-microsoft-365-copilot","dates":{"publishedAt":"2026-10-28T05:50:11.719Z","publishedAtSource":"pipeline","updatedAt":"2026-10-28T05:50:11.719Z"},"license":"Open for reading and citing with a link to https://findausecase.com/use-cases/kantar-rolls-out-microsoft-365-copilot-to-12-600-staff-with-an-85-daily-use-rate. Bulk republication requires permission."}