Jumbo pilots an Agentic Shopping Assistant to help online customers build their baskets
Dutch supermarket operator Jumbo has launched a pilot of an agentic AI shopping assistant that lets online customers chat about occasions, recipes and dietary preferences and add suggested products to their basket. It is being tested with a panel of a few dozen 'Friends and Family' members, with the roughly 10,000-member online test panel to follow; Jumbo did not disclose technology partners.
Overview
Dutch supermarket operator Jumbo has launched a pilot of an agentic AI shopping assistant that lets online customers chat about occasions, recipes and dietary preferences and add suggested products to their basket. It is being tested with a panel of a few dozen 'Friends and Family' members, with the roughly 10,000-member online test panel to follow; Jumbo did not disclose technology partners.
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Inspect the highlighted sourceThe challenge
Jumbo says customers are increasingly getting used to conversational shopping on AI platforms and that visits by agents to its platform have begun to rise, so it needed to act quickly on agent-based AI.
The solution
Jumbo is testing an 'Agentic Shopping Assistant' in which customers use a chat function to ask for inspiration for an occasion or recipes, specify preferences or dietary restrictions, and add the suggested products to their basket with a single click. Jumbo is building its own chatbot first and did not disclose technology partners; it says it chose the most suitable platform for each use case to avoid dependence on a single provider.
Reported business value
The source reports no outcome figures. Jumbo describes the pilot as focused on inspiration and a first step in shopping support, and says the scope may be expanded if it proves successful.
Sources
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