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Title

Jumbo pilots an Agentic Shopping Assistant to help online customers build their baskets

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…o provide AI agents to assist customers in its stores in future. (Photo: Jumbo) Jumbo has launched a pilot project using agentic AI. The Dutch supermarket operator aims to support online customers with their shopping using its own AI agent. The tool is designed to inspire shoppers and help them put together their shopp…
…st step, the team has begun testing the use of an AI agent for online shopping. This is intended to help customers put together their shopping baskets. Advertisement Jumbo is currently testing the ‘Agentic Shopping Assistant’ withi…

Description

Dutch supermarket operator Jumbo has launched a pilot of an agentic AI shopping assistant that lets online customers chat about occasions, recipes and dietary preferences and add suggested products to their basket. It is being tested with a panel of a few dozen 'Friends and Family' members, with the roughly 10,000-member online test panel to follow; Jumbo did not disclose technology partners.

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…testing the ‘Agentic Shopping Assistant’ within its ‘Friends and Family’ panel, which comprises just a few dozen people. The Jumbo online test panel, with around 10,000 members, will also be able to…
…within its ‘Friends and Family’ panel, which comprises just a few dozen people. The Jumbo online test panel, with around 10,000 members, will also be able to use this feature shortly. “This pilot project is currently still very much focused on providing inspirati…
…nsive operations manual. Avoiding dependence on individual technology providers The project managers did not disclose possible technology partners for the project, however, emphasise that they deliberately selected the most suitable platform…

Company

Jumbo

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…o provide AI agents to assist customers in its stores in future. (Photo: Jumbo) Jumbo has launched a pilot project using agentic AI. The Dutch supermarket operator aims to support online customers with their shop…

Country

Netherlands

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…in future. (Photo: Jumbo) Jumbo has launched a pilot project using agentic AI. The Dutch supermarket operator aims to support online customers with their shopping using its own AI agent. The tool is designed to inspire shoppers and help them put together their shopp…

Industry

Retail

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…in future. (Photo: Jumbo) Jumbo has launched a pilot project using agentic AI. The Dutch supermarket operator aims to support online customers with their shopping using its own AI agent. The tool is designed to inspire shoppers and help them put together their shopp…

Problem

Jumbo says customers are increasingly getting used to conversational shopping on AI platforms and that visits by agents to its platform have begun to rise, so it needed to act quickly on agent-based AI.

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…ing used to conversational shopping on AI platforms,” explains Kevin Rasenberg. This shift in customer behaviour has made it clear to Jumbo that the company needed to act quickly. The number of visits by agents to their platform has slowly begun to rise. That…
…er behaviour has made it clear to Jumbo that the company needed to act quickly. The number of visits by agents to their platform has slowly begun to rise. That is why Jumbo is increasingly focusing on agent-based AI. An opportunity to…

Solution

Jumbo is testing an 'Agentic Shopping Assistant' in which customers use a chat function to ask for inspiration for an occasion or recipes, specify preferences or dietary restrictions, and add the suggested products to their basket with a single click. Jumbo is building its own chatbot first and did not disclose technology partners; it says it chose the most suitable platform for each use case to avoid dependence on a single provider.

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…ns and request, for instance, only organic, vegetarian or gluten-free products. They can then add the suggested products to their basket with a single click. “Customers are increasingly getting used to conversational shopping on AI platf…
…s why Jumbo is increasingly focusing on agent-based AI. An opportunity to learn Initially, Jumbo is working on its own chatbot for its website. This must go through the same process as an external chatbot, explains Niels Ni…
…disclose possible technology partners for the project, however, emphasise that they deliberately selected the most suitable platform for each use case. They set it up in such a way as to remain flexible and avoid becoming dependen…

Implementation approach

A pilot, tested first with the 'Friends and Family' panel of just a few dozen people, with the online test panel of around 10,000 members to follow shortly; the scope may be expanded if the pilot proves successful.

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…testing the ‘Agentic Shopping Assistant’ within its ‘Friends and Family’ panel, which comprises just a few dozen people. The Jumbo online test panel, with around 10,000 members, will also be able to…
…within its ‘Friends and Family’ panel, which comprises just a few dozen people. The Jumbo online test panel, with around 10,000 members, will also be able to use this feature shortly. “This pilot project is currently still very much focused on providing inspirati…
…n shopping support,” explains Kevin Rasenberg in an interview with Distrifood . Should the pilot project prove successful, the scope may be expanded. Customers are getting used to conversational shopping Jumbo’s test customers ca…

Business value

The source reports no outcome figures. Jumbo describes the pilot as focused on inspiration and a first step in shopping support, and says the scope may be expanded if it proves successful.

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…el, with around 10,000 members, will also be able to use this feature shortly. “This pilot project is currently still very much focused on providing inspiration and the first step in shopping support,” explains Kevin Rasenberg in an interview with Distrifood . Should the pilot p…
…n shopping support,” explains Kevin Rasenberg in an interview with Distrifood . Should the pilot project prove successful, the scope may be expanded. Customers are getting used to conversational shopping Jumbo’s test customers ca…

AI capabilities

Agentic AI, Conversational AI

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…o provide AI agents to assist customers in its stores in future. (Photo: Jumbo) Jumbo has launched a pilot project using agentic AI. The Dutch supermarket operator aims to support online customers with their shop…
…he scope may be expanded. Customers are getting used to conversational shopping Jumbo’s test customers can use a chat function to discuss their shopping with the AI agent. For example, they can ask for inspiration for a specific occasion or for recipe…

Headline outcome

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…he scope may be expanded. Customers are getting used to conversational shopping Jumbo’s test customers can use a chat function to discuss their shopping with the AI agent. For example, they can ask for inspiration for a specific occasion or for recipe…
…ns and request, for instance, only organic, vegetarian or gluten-free products. They can then add the suggested products to their basket with a single click. “Customers are increasingly getting used to conversational shopping on AI platf…

Use case type

Conversational assistant

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…he scope may be expanded. Customers are getting used to conversational shopping Jumbo’s test customers can use a chat function to discuss their shopping with the AI agent. For example, they can ask for inspiration for a specific occasion or for recipe…
Capture details
Captured
14 Nov 2026, 07:08 UTC
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fetch-strip@1
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53058ba6618ed039d6c3551193672d4e22b1eb9a8518dbab6c89125f64c2b2b6