How Hibbett Eliminated Out-Of-Stock Roadblocks With Similar Recommendations

Overview

Leading athletic-inspired fashion retailer Hibbett drove conversion by 2.4x by integrating Syte's out-of-stock suggestions, using Syte's visual-AI-powered product discovery solution to recommend similar items when a product is unavailable.

The challenge

During the pandemic, various supply chain challenges led to out-of-stock scenarios for many retailers, including Hibbett. Because the bulk of Hibbett's sales come from footwear, when a specific size is sold out, recommending complementary products available in a customer's size is key. Prior attempts at offering product recommendations on the Hibbett website didn't go far enough to connect shoppers with relevant similar pieces.

The solution

Hibbett implemented Syte's Visual Discovery offering on its website and app, addressing out-of-stock challenges by suggesting similar pieces to shoppers through recommendation carousels and Syte's Discovery Button. Following A/B tests of Syte's features in different placements on product detail and listing pages, Hibbett found the winning position of the Discovery Button on the PDP -- with the prompt 'Out of Your Size? See Similar Items' -- directly below the sizing area. The technology was then also added to the Hibbett app.

Reported business value

Shoppers who used Syte solutions showed a 2.4x higher conversion rate, a 162% uplift in average revenue per user, and a 9.1% increase in average order value, compared to non-Syte shoppers on the website.