{"slug":"how-hibbett-eliminated-out-of-stock-roadblocks-with-similar-recommendations","url":"https://findausecase.com/use-cases/how-hibbett-eliminated-out-of-stock-roadblocks-with-similar-recommendations","title":"How Hibbett Eliminated Out-Of-Stock Roadblocks With Similar Recommendations","description":"Leading athletic-inspired fashion retailer Hibbett drove conversion by 2.4x by integrating Syte's out-of-stock suggestions, using Syte's visual-AI-powered product discovery solution to recommend similar items when a product is unavailable.","company":"Hibbett","industry":"Retail","country":"United States","aiCapabilities":["Recommendation & Personalization"],"technology":["Syte Visual Discovery","Syte Discovery Button"],"deployment":"Unknown","problemStatement":"During the pandemic, various supply chain challenges led to out-of-stock scenarios for many retailers, including Hibbett. Because the bulk of Hibbett's sales come from footwear, when a specific size is sold out, recommending complementary products available in a customer's size is key. Prior attempts at offering product recommendations on the Hibbett website didn't go far enough to connect shoppers with relevant similar pieces.","solutionApproach":"Hibbett implemented Syte's Visual Discovery offering on its website and app, addressing out-of-stock challenges by suggesting similar pieces to shoppers through recommendation carousels and Syte's Discovery Button. Following A/B tests of Syte's features in different placements on product detail and listing pages, Hibbett found the winning position of the Discovery Button on the PDP -- with the prompt 'Out of Your Size? See Similar Items' -- directly below the sizing area. The technology was then also added to the Hibbett app.","businessValue":"Shoppers who used Syte solutions showed a 2.4x higher conversion rate, a 162% uplift in average revenue per user, and a 9.1% increase in average order value, compared to non-Syte shoppers on the website.","evidence":{"band":"high"},"sourceUrl":"https://www.syte.ai/case-studies/customer-experience/hibbett-out-of-stock-roadblocks/","dates":{"publishedAt":"2026-08-18T12:17:32.480Z","publishedAtSource":"pipeline","updatedAt":"2026-08-18T12:17:32.480Z"},"license":"Open for reading and citing with a link to https://findausecase.com/use-cases/how-hibbett-eliminated-out-of-stock-roadblocks-with-similar-recommendations. Bulk republication requires permission."}