Generative AI on AWS Helps TUI Better Support Millions of Customers
TUI, Europe's largest travel company, uses Amazon Bedrock and generative AI to increase internal efficiency and transform customer interactions for the 16 million travelers it serves a year.
Overview
TUI, Europe's largest travel company, uses Amazon Bedrock and generative AI to increase internal efficiency and transform customer interactions for the 16 million travelers it serves a year.
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Inspect the highlighted sourceThe solution
TUI uses Amazon Bedrock and a range of foundation models to increase internal efficiency and transform customer interactions for the travelers it serves.
Reported business value
TUI's principal machine learning engineer reports that generative AI tools on AWS are gaining the business productivity, with a "big, big" impact expected as adoption continues.
Sources
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