{"slug":"generative-ai-on-aws-helps-tui-better-support-millions-of-customers","url":"https://findausecase.com/use-cases/generative-ai-on-aws-helps-tui-better-support-millions-of-customers","title":"Generative AI on AWS Helps TUI Better Support Millions of Customers","description":"TUI, Europe's largest travel company, uses Amazon Bedrock and generative AI to increase internal efficiency and transform customer interactions for the 16 million travelers it serves a year.","company":"TUI","industry":"Travel & Hospitality","aiCapabilities":["Generative AI"],"technology":["Amazon Bedrock","AWS"],"deployment":"Public Cloud","solutionApproach":"TUI uses Amazon Bedrock and a range of foundation models to increase internal efficiency and transform customer interactions for the travelers it serves.","businessValue":"TUI's principal machine learning engineer reports that generative AI tools on AWS are gaining the business productivity, with a \"big, big\" impact expected as adoption continues.","evidence":{"band":"high"},"sourceUrl":"https://aws.amazon.com/solutions/case-studies/tui-generative-ai/","dates":{"publishedAt":"2026-10-06T05:47:30.913Z","publishedAtSource":"pipeline","updatedAt":"2026-10-06T05:47:30.913Z"},"license":"Open for reading and citing with a link to https://findausecase.com/use-cases/generative-ai-on-aws-helps-tui-better-support-millions-of-customers. Bulk republication requires permission."}