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Title

Generative AI on AWS Helps TUI Better Support Millions of Customers

quote · high
…tion with expert guidance and packaged solutions AWS Solutions Customer Stories TUI Creates Great Travel Experiences for 16 Million Customers a Year Using Generative AI and AWS Overview Travelers choose TUI for the end-to-end experience. Market-leading exp…

Description

TUI, Europe's largest travel company, uses Amazon Bedrock and generative AI to increase internal efficiency and transform customer interactions for the 16 million travelers it serves a year.

derived · high
…ess booking, and stellar support combine to help make holiday dreams come true. The biggest travel company in Europe, TUI is using Amazon Web Services (AWS) and generative artificial intelligence (AI) to increase internal efficiency and transform customer interactions. Dr. Lukas Schack, TUI’s principal machine learning engineer, says generative AI is set to have a “big, big” impact as the business uses Amazon Bedrock and a range of foundation models to better serve 16 million travelers a year. Play With generative AI tools by AWS, we gain productivity. Dr. Lukas Schack Pr…

Company

TUI

quote · high
…tion with expert guidance and packaged solutions AWS Solutions Customer Stories TUI Creates Great Travel Experiences for 16 Million Customers a Year Using Generative AI and AWS Overview Travelers choose TUI for the end-to-end experience. Market-leading exp…

Industry

Travel & Hospitality

classification · high
…tion, scale with confidence, and add agility with cloud-based telecom solutions Travel and Hospitality Elevate travel and hospitality with solutions that boost customer experiences and operational efficiency What's new Explore new capabilities and the latest technologies Customer succes…

Solution

TUI uses Amazon Bedrock and a range of foundation models to increase internal efficiency and transform customer interactions for the travelers it serves.

derived · high
…ine learning engineer, says generative AI is set to have a “big, big” impact as the business uses Amazon Bedrock and a range of foundation models to better serve 16 million travelers a year. Play With generative AI tools by AWS, we gain productivity. Dr. Lukas Schack Pr…

Business value

TUI's principal machine learning engineer reports that generative AI tools on AWS are gaining the business productivity, with a "big, big" impact expected as adoption continues.

derived · high
…gence (AI) to increase internal efficiency and transform customer interactions. Dr. Lukas Schack, TUI’s principal machine learning engineer, says generative AI is set to have a “big, big” impact as the business uses Amazon Bedrock and a range of foundation models to better serve 16 million travelers a year. Play With generative AI tools by AWS, we gain productivity. Dr. Lukas Schack Pr…
…a range of foundation models to better serve 16 million travelers a year. Play With generative AI tools by AWS, we gain productivity. Dr. Lukas Schack Principal Machine Learning Engineer, TUI Get Started Organizat…

AI capabilities

Generative AI

classification · high
…he biggest travel company in Europe, TUI is using Amazon Web Services (AWS) and generative artificial intelligence (AI) to increase internal efficiency and transform customer interactions. Dr. Lukas Schack, TUI’s principal machine learning engineer, says generative A…

Technology

Amazon Bedrock, AWS

classification · high
…ine learning engineer, says generative AI is set to have a “big, big” impact as the business uses Amazon Bedrock and a range of foundation models to better serve 16 million travelers a year. Play With generative AI tools by AWS, we gain productivity. Dr. Lukas Schack Pr…

Deployment model

cloud

classification · medium
…ne to help make holiday dreams come true. The biggest travel company in Europe, TUI is using Amazon Web Services (AWS) and generative artificial intelligence (AI) to increase internal efficiency and transform customer interactions. Dr. Lukas Schack, TUI’s principal machine…

Deployment options

cloud

classification · medium
…ne to help make holiday dreams come true. The biggest travel company in Europe, TUI is using Amazon Web Services (AWS) and generative artificial intelligence (AI) to increase internal efficiency and transform customer interactions. Dr. Lukas Schack, TUI’s principal machine…

Headline outcome

derived · high
…a range of foundation models to better serve 16 million travelers a year. Play With generative AI tools by AWS, we gain productivity. Dr. Lukas Schack Principal Machine Learning Engineer, TUI Get Started Organizat…
Capture details
Captured
27 Sept 2026, 07:09 UTC
Extractor
fetch-strip@1
Snapshot hash
0fe59344b6fc1f9bf74669150cf6995422daa307a61dd8cc7d3a3ee2cc341144