Frontier Communications increases new logo sales 20% and cuts fiber pricing calculations from weeks to seconds with Databricks
Frontier Communications modernized its data foundation on the Databricks Data + AI Platform, unifying data in a secure lakehouse. Frontier's B2B sales team now uses AI-powered lead prioritization, driving a 20% increase in new logo sales; the wholesale business uses GenAI to analyze over 40,000 contracts for revenue opportunities; and fiber installation pricing calculations were reduced from weeks to seconds.
Overview
Frontier Communications modernized its data foundation on the Databricks Data + AI Platform, unifying data in a secure lakehouse. Frontier's B2B sales team now uses AI-powered lead prioritization, driving a 20% increase in new logo sales; the wholesale business uses GenAI to analyze over 40,000 contracts for revenue opportunities; and fiber installation pricing calculations were reduced from weeks to seconds.
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Inspect the highlighted sourceThe challenge
As part of its transformation, Frontier needed to become a more digital, efficient technology company powered by data. The company saw a clear need to centralize their data and modernize their infrastructure to support everything from sales and service to pricing and customer experience.
The solution
In support of its fiber-first strategy, Frontier turned to the Databricks Data + AI Platform to modernize its data foundation. With the Databricks Data + AI Platform as the foundation of its modern data stack, Frontier unified its data in a secure lakehouse architecture. Frontier's B2B sales team now uses AI-powered lead prioritization to target the right prospects, and the wholesale business uses GenAI to analyze contracts for revenue opportunities.
Reported business value
Frontier achieved a 20% increase in new logo sales, reduced fiber installation pricing calculation times from weeks to seconds, and used GenAI to analyze over 40,000 contracts, uncovering untapped revenue opportunities at scale.
Sources
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