Euronics Italia's AI Agent Ronics Lifts Conversion Rate 53% with Agentforce
Euronics Italia· ItalyAgentforce · Data 360 · Agentforce CommerceEuronics Italia, part of the largest group of European consumer electronics retailers, built Ronics, an Agentforce AI agent that connects to its 26,000-SKU catalogue in Data 360 to answer appliance questions in natural, conversational Italian, suggest and compare products, and recommend replacements, bringing its in-store expertise to online shopping and lifting conversion rate by 53%.
Overview
Euronics Italia, part of the largest group of European consumer electronics retailers, built Ronics, an Agentforce AI agent that connects to its 26,000-SKU catalogue in Data 360 to answer appliance questions in natural, conversational Italian, suggest and compare products, and recommend replacements, bringing its in-store expertise to online shopping and lifting conversion rate by 53%.
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Inspect the highlighted sourceThe challenge
As global ecommerce leaders like Amazon continue to reset expectations around convenience and personalisation, Euronics Italia knew it needed to evolve to stay competitive, bringing the signature in-store excellence of its knowledgeable sales associates, which drive its highest-in-category NPS of 65%, to the online shopping experience.
The solution
Euronics Italia uses Agentforce to power Ronics, an AI agent that connects to trusted data from the company's catalogue of 26,000 SKUs stored in Data 360, letting customers chat in the app or on the website using natural language to manage space constraints, balance performance and efficiency, replace broken appliances, learn about additional services, and compare products. Data 360 provides built-in vectorisation algorithms, search indexing, and retrieval-augmented generation that let Agentforce quickly search the complex catalogue and return accurate results from the right product category. Euronics Italia partnered with Retail Reply to bring Ronics to life in a 15-week implementation.
Reported business value
Since launching in late August 2025, Ronics has handled more than 8,000 conversations to drive purchasing decisions, making its first sale within its first month and currently driving a 7% click-through rate on displayed products and a 53% increase in conversion rate.
Sources
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