Each colour maps a published value to the exact source passage used to support it. Only bounded excerpts are public; administrators can inspect the complete captured source.
Title
Euronics Italia's AI Agent Ronics Lifts Conversion Rate 53% with Agentforce
…% click-through rate on Agentforce's suggestions 15 weeks to deploy Agentforce 53 % increase in conversion rate driven by Agentforce Chapter 1/3: The Challenge for Euronics Italia Chapter 1 The Challenge for Euro…
Description
Euronics Italia, part of the largest group of European consumer electronics retailers, built Ronics, an Agentforce AI agent that connects to its 26,000-SKU catalogue in Data 360 to answer appliance questions in natural, conversational Italian, suggest and compare products, and recommend replacements, bringing its in-store expertise to online shopping and lifting conversion rate by 53%.
…n here . To answer questions accurately, Ronics connects with trusted data from Euronics Italia's catalogue of 26,000 SKUs, which is stored in Data 360 . Customers can start a chat with Ronics either in the Euronics Italia app or o…
Problem
As global ecommerce leaders like Amazon continue to reset expectations around convenience and personalisation, Euronics Italia knew it needed to evolve to stay competitive, bringing the signature in-store excellence of its knowledgeable sales associates, which drive its highest-in-category NPS of 65%, to the online shopping experience.
…rsonalisation, Euronics Italia knew they needed to evolve to stay competitive. “With an NPS of 65%, we have the highest score in the category. The expertise of our sales associates is our competitive edge,” said Umberto Te…
Solution
Euronics Italia uses Agentforce to power Ronics, an AI agent that connects to trusted data from the company's catalogue of 26,000 SKUs stored in Data 360, letting customers chat in the app or on the website using natural language to manage space constraints, balance performance and efficiency, replace broken appliances, learn about additional services, and compare products. Data 360 provides built-in vectorisation algorithms, search indexing, and retrieval-augmented generation that let Agentforce quickly search the complex catalogue and return accurate results from the right product category. Euronics Italia partnered with Retail Reply to bring Ronics to life in a 15-week implementation.
…rom the right product category based on what the customer is really asking for. Euronics Italia partnered with Retail Reply to bring AI agent Ronics to life. The implementation took just 15 weeks — seven weeks for planning and eight for testing and deployment. Being able to…
Business value
Since launching in late August 2025, Ronics has handled more than 8,000 conversations to drive purchasing decisions, making its first sale within its first month and currently driving a 7% click-through rate on displayed products and a 53% increase in conversion rate.
…om discovery to purchase by adding recommended products directly to their cart. Since launching in late August 2025, Ronics has handled more than 8,000 conversations to drive purchasing decisions. It made its first sale within its first month and is currently driving a 7% cli…
Headline outcome
…% click-through rate on Agentforce's suggestions 15 weeks to deploy Agentforce 53 % increase in conversion rate driven by Agentforce Chapter 1/3: The Challenge for Euronics Italia Chapter 1 The Challenge for Euro…
Use case type
Conversational assistant
…from Euronics Italia's catalogue of 26,000 SKUs, which is stored in Data 360 . Customers can start a chat with Ronics either in the Euronics Italia app or on the website to ask questions or explore options using natural language. Agentforce provides instant answers about refrigerators, dishwashers, and washi…
Company
Euronics Italia
…ers questions to help customers explore their options and buy appliances. About Euronics Italia is part of the largest group of European consumer electronics retailers, known for blending global scale with strong local roots. Salesforce products u…
Country
Italy
…p or on the website to ask questions or explore options using natural language. Agentforce provides instant answers about refrigerators, dishwashers, and washing machines in natural, conversational Italian for needs such as: Managing space constraints: If a customer has a small kitche…
Industry
Retail
…ers questions to help customers explore their options and buy appliances. About Euronics Italia is part of the largest group of European consumer electronics retailers, known for blending global scale with strong local roots. Salesforce products u…
AI capabilities
Conversational AI, Retrieval-Augmented Generation, Agentic AI
…atalogue with so many products and brands,” said Tesoro. Underpinning it all is Data 360, which provides the built-in vectorisation algorithms, search indexing, and retrieval-augmented generation that enable Agentforce to quickly search Euronics Italia's complex catalogue. For example, washing machines have details like load capacity and spin speed,…
Business functions
Sales
…commended products directly to their cart. Since launching in late August 2025, Ronics has handled more than 8,000 conversations to drive purchasing decisions. It made its first sale within its first month and is currently driving a 7% cl…
Technology
Agentforce, Data 360, Agentforce Commerce
…ce, and trusted business data into unified context and coordinated experiences. At the centre is Agentforce Commerce, which connects Euronics Italia's ecommerce experience and in-store network into one experience for employees and customers. Customers can browse appliances online, choose in-store pickup or home delivery…
Deployment model
cloud
…ce, and trusted business data into unified context and coordinated experiences. At the centre is Agentforce Commerce, which connects Euronics Italia's ecommerce experience and in-store network into one experience for employees and customers. Customers can browse appliances online, choose in-store pickup or home delivery…
Deployment options
cloud
…ce, and trusted business data into unified context and coordinated experiences. At the centre is Agentforce Commerce, which connects Euronics Italia's ecommerce experience and in-store network into one experience for employees and customers. Customers can browse appliances online, choose in-store pickup or home delivery…
