Closing deals with better customer insights
Xanadu Realty, an Indian real estate firm, partnered with Exponentia.ai to build the Xanadu Decision Engine (XDE) on the Databricks Data + AI Platform, enabling conversational analytics, lead scoring and AI-driven virtual assistance for sales teams. Using Delta Lake, a feature store and MLflow to manage the ML lifecycle, Xanadu achieved a 25% increase in lead-to-customer conversion ratio and is developing further ML models and generative AI capabilities, including LLM-powered chatbots.
Overview
Xanadu Realty, an Indian real estate firm, partnered with Exponentia.ai to build the Xanadu Decision Engine (XDE) on the Databricks Data + AI Platform, enabling conversational analytics, lead scoring and AI-driven virtual assistance for sales teams. Using Delta Lake, a feature store and MLflow to manage the ML lifecycle, Xanadu achieved a 25% increase in lead-to-customer conversion ratio and is developing further ML models and generative AI capabilities, including LLM-powered chatbots.
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Inspect the highlighted sourceThe challenge
Xanadu Realty lacked a central data platform, causing data fragmentation that prevented a unified view of customer information. Remote sales teams lacked the capabilities to extract valuable insights from the data, impacting the quality and consistency of customer interactions, and sales teams spent substantial time on leads that might not have led to successful conversions.
The solution
Xanadu partnered with Exponentia.ai to build a custom application, the Xanadu Decision Engine (XDE), for conversational analytics, performance management and AI-driven virtual assistance for the sales team, built on the Databricks Data + AI Platform as its underlying infrastructure. Delta Lake provided data consistency and integrity across the data pipeline, a feature store streamlined feature sharing and reuse across models, and MLflow managed the machine learning lifecycle for improved lead scoring. Xanadu also feeds data directly to Power BI for sales performance and marketing campaign dashboards.
Reported business value
Xanadu saw a 25% increase in conversion ratios, streamlining sales operations through conversational analytics, lead prioritization and AI-driven insights, along with a jump in customer engagement and satisfaction from a more comprehensive view of customer interactions. Xanadu's roadmap includes new ML models to expand conversational analytics and increase reliance on generative AI.
Sources
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