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Title

Closing deals with better customer insights

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…Login Contact Us Try Databricks Customer Stories / Xanadu Realty CUSTOMER STORY Closing deals with better customer insights 25% Increase in lead-to-customer conversion ratio As India’s real estate market…

Company

Xanadu Realty

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…rity and Trust Ready to get started? Get a Demo Login Contact Us Try Databricks Customer Stories / Xanadu Realty CUSTOMER STORY Closing deals with better customer insights 25% Increase in lead…

Description

Xanadu Realty, an Indian real estate firm, partnered with Exponentia.ai to build the Xanadu Decision Engine (XDE) on the Databricks Data + AI Platform, enabling conversational analytics, lead scoring and AI-driven virtual assistance for sales teams. Using Delta Lake, a feature store and MLflow to manage the ML lifecycle, Xanadu achieved a 25% increase in lead-to-customer conversion ratio and is developing further ML models and generative AI capabilities, including LLM-powered chatbots.

derived · high
…er needs, Xanadu embarked on a greenfield effort to bring their vision to life. They partnered with Exponentia.ai to develop a custom application called Xanadu Decision Engine (XDE)™. This application was designed to facilitate conversational analytics, performan…
…plore AI-centric use cases from recommendation engines to LLM-powered chatbots. Since implementing the Databricks Data + AI Platform, Xanadu has seen a 25% increase in conversion ratios — streamlining their sales operations through conversational analytics, lead pr…

Problem

Xanadu Realty lacked a central data platform, causing data fragmentation that prevented a unified view of customer information. Remote sales teams lacked the capabilities to extract valuable insights from the data, impacting the quality and consistency of customer interactions, and sales teams spent substantial time on leads that might not have led to successful conversions.

derived · high
…orkforce of over 700 professionals managing real estate inventory across India. Due to the lack of a central data platform, Xanadu struggled with data fragmentation, preventing a unified view of customer information needed for efficient data processing and analysis. Additionally, remote sales t…

Solution

Xanadu partnered with Exponentia.ai to build a custom application, the Xanadu Decision Engine (XDE), for conversational analytics, performance management and AI-driven virtual assistance for the sales team, built on the Databricks Data + AI Platform as its underlying infrastructure. Delta Lake provided data consistency and integrity across the data pipeline, a feature store streamlined feature sharing and reuse across models, and MLflow managed the machine learning lifecycle for improved lead scoring. Xanadu also feeds data directly to Power BI for sales performance and marketing campaign dashboards.

derived · high
…ck comprehensive analytics that support a range of customer-related use cases." Delta Lake has been instrumental in providing data consistency and integrity across various stages of the data pipeline. The feature store has streamlined feature sharing and reuse, enhancing producti…
…arket through improved lead scoring and enhanced customer interactions. Lastly, Xanadu is able to feed data directly to Power BI — providing comprehensive visibility into sales performance, customer interactions and marketing campaign effectiveness through reports and interactive dashboards. "With Databricks powering XDE, we h…

Industry

Financial Services

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…ew solutions to improve customer experiences," concluded Kumar. Share this post Details Industry : Financial Services Cloud : Azure Ready to get started? Try Databricks for free Learn more about ou…

Country

India

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…f this transformative wave with a dedicated workforce of over 700 professionals managing real estate inventory across India. Due to the lack of a central data platform, Xanadu struggled with data fragmen…

Technology

Databricks Data + AI Platform, Delta Lake, MLflow, Power BI

classification · high
…ck comprehensive analytics that support a range of customer-related use cases." Delta Lake has been instrumental in providing data consistency and integrity across various stages of the data pipeline. The feature store has streamlined f…
…o recreate features for different models. As Xanadu continues to delve into AI, MLflow has played a crucial role in managing the machine learning lifecycle — allowing them to gain a significant edge in a highly competitive real estate…
…arket through improved lead scoring and enhanced customer interactions. Lastly, Xanadu is able to feed data directly to Power BI — providing comprehensive visibility into sales performance, customer interacti…

Business functions

Sales

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…was designed to facilitate conversational analytics, performance management and AI-driven virtual assistance for the sales team. To help them overcome their data-related challenges and drive meaningful trans…

Business value

Xanadu saw a 25% increase in conversion ratios, streamlining sales operations through conversational analytics, lead prioritization and AI-driven insights, along with a jump in customer engagement and satisfaction from a more comprehensive view of customer interactions. Xanadu's roadmap includes new ML models to expand conversational analytics and increase reliance on generative AI.

derived · high
…plore AI-centric use cases from recommendation engines to LLM-powered chatbots. Since implementing the Databricks Data + AI Platform, Xanadu has seen a 25% increase in conversion ratios — streamlining their sales operations through conversational analytics, lead prioritization and AI-driven insights. With a more comprehensive view of customer interactions, they’ve seen a jump in…

AI capabilities

Conversational AI, Predictive Analytics, Recommendation & Personalization

classification · medium
…lled Xanadu Decision Engine (XDE)™. This application was designed to facilitate conversational analytics, performance management and AI-driven virtual assistance for the sales team. To help them overcome their data-related challenges and dri…
…m to gain a significant edge in a highly competitive real estate market through improved lead scoring and enhanced customer interactions. Lastly, Xanadu is able to feed data directly to Power BI — providing comprehen…
…decision-making and has given Xanadu the means to explore AI-centric use cases from recommendation engines to LLM-powered chatbots. Since implementing the Databricks Data + AI Platform, Xanadu has seen a 25% in…

Headline outcome

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…ries / Xanadu Realty CUSTOMER STORY Closing deals with better customer insights 25% Increase in lead-to-customer conversion ratio As India’s real estate market continues to explode with a seismic rise in wealt…

Use case type

Conversational assistant

classification · medium
…lled Xanadu Decision Engine (XDE)™. This application was designed to facilitate conversational analytics, performance management and AI-driven virtual assistance for the sales team. To help them overcome their data-related challenges and drive meaningful trans…

Deployment model

Cloud

classification · high
…iences," concluded Kumar. Share this post Details Industry : Financial Services Cloud : Azure Ready to get started? Try Databricks for free Learn more about our product Talk…

Deployment options

cloud

classification · high
…iences," concluded Kumar. Share this post Details Industry : Financial Services Cloud : Azure Ready to get started? Try Databricks for free Learn more about our product Talk…
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