CANAL+ Group Builds Gender Equality Monitoring AI Framework and Generative AI Chatbot on AWS
CANAL+ Group built an "AI Factory" on AWS to accelerate AI-driven solutions, including the Gender Equality Monitoring (GEM) framework, which uses Amazon SageMaker, Amazon Rekognition and Amazon Transcribe to analyze speaking time, on-screen presence and topic coverage by gender across its content, and a generative AI chatbot built on Amazon Bedrock for its myCANAL platform.
Overview
CANAL+ Group built an "AI Factory" on AWS to accelerate AI-driven solutions, including the Gender Equality Monitoring (GEM) framework, which uses Amazon SageMaker, Amazon Rekognition and Amazon Transcribe to analyze speaking time, on-screen presence and topic coverage by gender across its content, and a generative AI chatbot built on Amazon Bedrock for its myCANAL platform.
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Inspect the highlighted sourceThe challenge
CANAL+ Group needed the scalability of the cloud to handle unpredictable peaks in live-sports viewership and a changing media landscape where viewers want on-demand programming across multiple digital devices, prompting it to migrate from on-premises legacy systems and build cloud-native AI skills.
The solution
CANAL+ created an "AI Factory" to accelerate AI-driven solutions. Its Gender Equality Monitoring (GEM) framework stores data in Amazon S3, exposes it via Snowflake and Dataiku, and uses Amazon SageMaker, Amazon Rekognition and Amazon Transcribe to automatically identify gaps in gender representation by analyzing speaking time, on-screen presence and topic coverage. Separately, following a hackathon with AWS that produced proofs of concept for speech-to-text, natural-language search and chatbot enhancements, CANAL+ TECH built a generative AI-powered chatbot using Amazon Bedrock for the myCANAL platform, with AWS consultants helping implement guardrails against hallucination and data-privacy risks.
Reported business value
GEM framework insights empower CANAL+ to promote more balanced and inclusive content, aligning with its commitment to diversity and equality. Separately, CANAL+ saved around three months getting its generative AI chatbot platform ready with help from AWS experts.
Sources
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