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Title

CANAL+ Group Builds Gender Equality Monitoring AI Framework and Generative AI Chatbot on AWS

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…WS experts," Navarro says. In addition to modernizing its cloud infrastructure, CANAL+ has created an "AI Factory" to accelerate the development of AI-driven solutions, such as the Gender Equality Monitoring (GEM) framework. This machine learning (ML) solution, where data is stored in Amazon Simple Stor…

Description

CANAL+ Group built an "AI Factory" on AWS to accelerate AI-driven solutions, including the Gender Equality Monitoring (GEM) framework, which uses Amazon SageMaker, Amazon Rekognition and Amazon Transcribe to analyze speaking time, on-screen presence and topic coverage by gender across its content, and a generative AI chatbot built on Amazon Bedrock for its myCANAL platform.

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…n CANAL+'s content, supporting the company’s social responsibility initiatives. The GEM framework, built with tools like Amazon SageMaker, Amazon Rekognition , and Amazon Transcribe , provides insights into gender representation by analyzing speaking time, on-screen presence, and topic coverage by gender. These insights empower CANAL+ to promote more balanced and inclusive content, a…
…the generative AI models. Building on the knowledge gained from the hackathon, CANAL+ TECH accelerated the development of a generative AI–powered chatbot using Amazon Bedrock . "We saved around three months getting our generative AI chatbot platform ready…

Company

CANAL+ Group

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…ment of new services 60-70% yearly increase in data easily handled 15% Overview CANAL+ Group , a major player in creating and distributing content worldwide, has consistently led the industry in innovation. Continuously adapting to an e…

Industry

Media & Entertainment

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…ment of new services 60-70% yearly increase in data easily handled 15% Overview CANAL+ Group , a major player in creating and distributing content worldwide, has consistently led the industry in innovation. Continuously adapting to an e…

Problem

CANAL+ Group needed the scalability of the cloud to handle unpredictable peaks in live-sports viewership and a changing media landscape where viewers want on-demand programming across multiple digital devices, prompting it to migrate from on-premises legacy systems and build cloud-native AI skills.

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…sports events. Stéphane Baumier, chief technology officer at CANAL+, explains, “Viewer numbers with live sports are complex to predict, so you need the scalability of the cloud to handle peaks.” After the initial migration, CANAL+ aimed to modernize its cloud environment.…
…urney by migrating its on-premises legacy systems to Amazon Web Services (AWS). This move came in response to a changing media landscape in which viewers want on-demand programming across multiple digital devices. AWS provided CANAL+ with the capacity to store large volumes of content in diff…

Solution

CANAL+ created an "AI Factory" to accelerate AI-driven solutions. Its Gender Equality Monitoring (GEM) framework stores data in Amazon S3, exposes it via Snowflake and Dataiku, and uses Amazon SageMaker, Amazon Rekognition and Amazon Transcribe to automatically identify gaps in gender representation by analyzing speaking time, on-screen presence and topic coverage. Separately, following a hackathon with AWS that produced proofs of concept for speech-to-text, natural-language search and chatbot enhancements, CANAL+ TECH built a generative AI-powered chatbot using Amazon Bedrock for the myCANAL platform, with AWS consultants helping implement guardrails against hallucination and data-privacy risks.

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…of AI-driven solutions, such as the Gender Equality Monitoring (GEM) framework. This machine learning (ML) solution, where data is stored in Amazon Simple Storage Service (Amazon S3) and exposed using tools from third parties including Snowflake and Dataiku, automatically identifies gaps in gender representation within CANAL+'s content…
…AWS, acted as an “accelerator,” saving around three months of development time. AWS consultants also helped implement guardrails to address concerns around hallucination and data privacy when using the generative AI models. Building on the knowledge gained from the hackathon, CANAL+ TECH accelerated th…

Business value

GEM framework insights empower CANAL+ to promote more balanced and inclusive content, aligning with its commitment to diversity and equality. Separately, CANAL+ saved around three months getting its generative AI chatbot platform ready with help from AWS experts.

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…n by analyzing speaking time, on-screen presence, and topic coverage by gender. These insights empower CANAL+ to promote more balanced and inclusive content, aligning with its commitment to diversity and equality. Outcome | Saving 30% in IT Costs While Boosting Development Speed 60–70% By mig…
…ated the development of a generative AI–powered chatbot using Amazon Bedrock . "We saved around three months getting our generative AI chatbot platform ready with help from AWS experts," Navarro says. In addition to modernizing its cloud infrastructure, CANAL+ has…

Technology

Amazon Bedrock, Amazon SageMaker, Amazon Rekognition, Amazon Transcribe, Amazon S3, Snowflake, Dataiku

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…n CANAL+'s content, supporting the company’s social responsibility initiatives. The GEM framework, built with tools like Amazon SageMaker, Amazon Rekognition , and Amazon Transcribe , provides insights into gender representation by analyzing speaking time, on-s…

Applicable regulations

General Data Protection Regulation (GDPR)

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…with real-time insights to personalize customer experiences. At the same time, AWS services ensure that data security aligns with regulations such as the General Data Protection Regulation in Europe. “With all the services available in AWS, security is straightforward to manage,…

Headline outcome

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…ated the development of a generative AI–powered chatbot using Amazon Bedrock . "We saved around three months getting our generative AI chatbot platform ready with help from AWS experts," Navarro says. In addition to modernizing its cloud infrastructure, CANAL+ has…

Use case type

Analytics augmentation

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…with tools like Amazon SageMaker, Amazon Rekognition , and Amazon Transcribe , provides insights into gender representation by analyzing speaking time, on-screen presence, and topic coverage by gender. These insights empower CANAL+ to promote more balanced and inclusive content,…

AI capabilities

Generative AI, Computer Vision, Conversational AI

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…supporting the company’s social responsibility initiatives. The GEM framework, built with tools like Amazon SageMaker, Amazon Rekognition , and Amazon Transcribe , provides insights into gender representation by analyzing speaking time, on-s…

Deployment model

cloud

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…rs such as beIN SPORTS, Netflix, Paramount+, Apple TV+, DAZN, and Max. In 2014, CANAL+ began its cloud journey by migrating its on-premises legacy systems to Amazon Web Services (AWS). This move came in response to a changing media landscape in which viewers want…

Deployment options

cloud

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…rs such as beIN SPORTS, Netflix, Paramount+, Apple TV+, DAZN, and Max. In 2014, CANAL+ began its cloud journey by migrating its on-premises legacy systems to Amazon Web Services (AWS). This move came in response to a changing media landscape in which viewers want…
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02 Oct 2026, 06:01 UTC
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ba5221687418429f3c4abe49aec1618cbdde833aed76e8557c16cac1e2ecee67