InsuranceGenerative AIPublic Cloud

AXA builds Secure GPT to give 140,000 employees safe generative AI access

AXA· FranceAzure OpenAI Service · Azure AI Studio

AXA, a global insurance and asset management group with 93 million clients in 51+ countries, built AXA Secure GPT in under three months, a generative AI platform powered by Azure OpenAI Service that gives its 140,000 employees secure, GDPR-compliant access to generative AI for tasks like text generation, translation, and code generation, without data leaving AXA's dedicated cloud tenant. The platform uses Prompt Shields and AXA's own security layer on top of Microsoft's content filtering, and was rolled out first to AXA Group Operations across 14 countries with a curated library of 100+ department-specific prompts.

Overview

AXA, a global insurance and asset management group with 93 million clients in 51+ countries, built AXA Secure GPT in under three months, a generative AI platform powered by Azure OpenAI Service that gives its 140,000 employees secure, GDPR-compliant access to generative AI for tasks like text generation, translation, and code generation, without data leaving AXA's dedicated cloud tenant. The platform uses Prompt Shields and AXA's own security layer on top of Microsoft's content filtering, and was rolled out first to AXA Group Operations across 14 countries with a curated library of 100+ department-specific prompts.

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The challenge

AXA employees needed access to generative AI with the same capability as public AI tools, but within a secure and reliable environment that met AXA's strict data management, privacy and regulatory standards.

The solution

A team of AXA experts collaborated with Microsoft to develop AXA Secure GPT, powered by Azure OpenAI Service, in under three months; prompts, data and outputs stay in a dedicated cloud tenant and never leave AXA's control, with Prompt Shields and an additional AXA-built security layer on top of Microsoft's content filtering, plus authentication and audit trails.

Generative AI

Reported business value

AXA rolled out Secure GPT to 140,000 employees across AXA Group Operations in 14 countries, with a library of over 100 department-specific prompts, enabling employees to save time on text generation, translation, code generation and problem-solving.

Sources

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This record was researched and written with AI assistance, and its claims were checked against the sources above. (EU AI Act art. 50 transparency notice.)

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