Apotea Uses AWS to Build a Scalable AI Platform and Reinvent the Future of Ecommerce
Apotea, Sweden's largest online pharmacy, built a cloud-based AI platform on AWS using Amazon SageMaker and AWS Lambda, and deployed an AI-powered product recommendation engine using Amazon Bedrock to help customers find relevant products faster, bringing three AI use cases into production within 3 months.
Overview
Apotea, Sweden's largest online pharmacy, built a cloud-based AI platform on AWS using Amazon SageMaker and AWS Lambda, and deployed an AI-powered product recommendation engine using Amazon Bedrock to help customers find relevant products faster, bringing three AI use cases into production within 3 months.
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Inspect the highlighted sourceThe challenge
As the company scaled, Apotea needed a modern data and AI infrastructure to centralize and analyze large volumes of data, facilitate rapid experimentation and deployment of AI-powered use cases, and reduce time to market for new AI and machine learning products.
The solution
Apotea developed a modern, cloud-based data and AI platform on AWS using Amazon SageMaker and AWS Lambda, and implemented an AI-powered product recommendation engine using Amazon Bedrock to help customers find relevant products faster.
Reported business value
Apotea accelerated the development and deployment of several AI use cases, bringing three of them into production within 3 months, and since deployment Apotea's conversion rate for product recommendations has increased by over 600 percent.
Sources
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