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Title

Apotea Uses AWS to Build a Scalable AI Platform and Reinvent the Future of Ecommerce

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Apotea Uses AWS to Build a Scalable AI Platform and Reinvent the Future of Ecommerce Skip to main content Filter: All English Contact us AWS Marketplace Support My…

Description

Apotea, Sweden's largest online pharmacy, built a cloud-based AI platform on AWS using Amazon SageMaker and AWS Lambda, and deployed an AI-powered product recommendation engine using Amazon Bedrock to help customers find relevant products faster, bringing three AI use cases into production within 3 months.

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…f several AI use cases, bringing three of them into production within 3 months. One key initiative was the implementation of an AI-powered product recommendation engine using Amazon Bedrock , the simplest way to build and scale generative AI applications with foundatio…

Company

Apotea

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…ploy robust AI solutions at scale." Simon Skoog Chief AI Officer, Apotea Apotea Apotea is currently Sweden’s biggest online pharmacies, known for fast, environmentally friendly delivery and a seamless customer expe…

Problem

As the company scaled, Apotea needed a modern data and AI infrastructure to centralize and analyze large volumes of data, facilitate rapid experimentation and deployment of AI-powered use cases, and reduce time to market for new AI and machine learning products.

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…a serves millions of customers each year, offering over 50,000 products online. As the company scaled, it needed a modern data and AI infrastructure to centralize and analyze large volumes of data. This foundation would facilitate the rapid experimentation and deployment of AI…

Solution

Apotea developed a modern, cloud-based data and AI platform on AWS using Amazon SageMaker and AWS Lambda, and implemented an AI-powered product recommendation engine using Amazon Bedrock to help customers find relevant products faster.

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…ototyping new features to deploying models in production with minimal friction. This platform was built using a suite of AWS services, including Amazon SageMaker —which delivers an integrated experience for analytics and AI with unified acce…

Business value

Apotea accelerated the development and deployment of several AI use cases, bringing three of them into production within 3 months, and since deployment Apotea's conversion rate for product recommendations has increased by over 600 percent.

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…Lambda , a service used to run code without thinking about servers or clusters. Using AWS, Apotea accelerated the development and deployment of several AI use cases, bringing three of them into production within 3 months. One key initiative was the implementation of an AI-powered product recommendati…
…eamless shopping experience by helping customers find relevant products faster. Since deployment, Apotea’s conversion rate for product recommendations has increased by over 600 percent. Moving Forward on the Vision for Future Innovation With a robust AI platform no…

Headline outcome

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…eamless shopping experience by helping customers find relevant products faster. Since deployment, Apotea’s conversion rate for product recommendations has increased by over 600 percent. Moving Forward on the Vision for Future Innovation With a robust AI platform no…

Use case type

Personalisation

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…f several AI use cases, bringing three of them into production within 3 months. One key initiative was the implementation of an AI-powered product recommendation engine using Amazon Bedrock , the simplest way to build and scale generative AI applications with foundatio…

AI capabilities

Generative AI

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…mentation of an AI-powered product recommendation engine using Amazon Bedrock , the simplest way to build and scale generative AI applications with foundation models. This solution has contributed to a more seamless shopping experience by helpin…

Industry

Retail

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…timization while fostering a high-performance engineering culture. About Apotea Apotea is a leading online pharmacy that sells medicines and health and wellness products in Sweden. It has won several awards for being Sweden’s favorite ecommerce site because of…

Technology

Amazon SageMaker, AWS Lambda, Amazon Bedrock

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…er prices Single-product pricing Amazon S3 Amazon Bedrock Amazon RDS Amazon EC2 Amazon SageMaker Browse all product pricing Learn Documentation Get detailed technical guides an…
…integrated experience for analytics and AI with unified access to all data—and AWS Lambda , a service used to run code without thinking about servers or clusters. Using…
…e Aurora Serverless relational database service for PostgreSQL, MySQL, and DSQL Amazon Bedrock The end-to-end platform for building generative AI applications and agents Amaz…

Deployment model

cloud

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…g operational overhead. Bringing Three AI Use Cases into Production in 3 Months Apotea developed a modern, cloud-based data and AI platform on AWS. Using this architecture, Apotea’s Data and AI team can quickly move from protot…

Deployment options

cloud

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…g operational overhead. Bringing Three AI Use Cases into Production in 3 Months Apotea developed a modern, cloud-based data and AI platform on AWS. Using this architecture, Apotea’s Data and AI team can quickly move from protot…
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